The history of the Samford Bulldogs wordmark logo is a fascinating narrative woven with tradition, growth, and the ever-evolving spirit of the university's athletics. The wordmark logo, which features the university's name or initials, has played a significant role in shaping the visual identity of the Samford Bulldogs, providing a textual counterpart to the powerful imagery of the primary and alternate logos.

The first wordmark logo was a straightforward depiction of the university's name, "Samford," often accompanied by the word "Bulldogs." This logo, typically rendered in the university's official colors, served as a clear and concise textual representation of the university's athletic teams. The simplicity and clarity of the early wordmark logo made it a versatile tool for branding and merchandising, and it was prominently featured on uniforms, sports equipment, and promotional materials.

As the university's athletic programs grew and evolved, so too did the wordmark logo. The late 20th century saw the introduction of more stylized and dynamic wordmark logos. These designs often incorporated unique fonts or creative arrangements of the letters, adding a layer of visual interest to the text. Despite the various changes, the wordmark logo always maintained the essence of the university's name and the Bulldogs moniker.

The current wordmark logo, unveiled alongside the updated primary and alternate logos in 2015, presents a sleek and modern interpretation of the university's name. This design features a custom font that conveys a sense of forward momentum and athletic energy, perfectly capturing the progressive spirit of Samford athletics. Regardless of the various transformations it has undergone, the Samford Bulldogs wordmark logo remains a powerful textual symbol of the university's athletic identity, a testament to the enduring legacy of Bulldog pride.