Golden Bears Alternate Logo
The California Golden Bears are the athletic teams that represent the University of California, Berkeley. The iconic bear logo has been an integral part of its identity since its inception in 1916. Over time, the logo has gone through several changes and iterations to keep up with modern trends and styles while still maintaining a classic look.
One of the most significant changes to occur was in 2004 when Cal adopted a new alternate logo featuring an angry-looking cartoon bear head with sharp teeth bared and eyes blazing red flames. This bold design was meant to be intimidating on game day but also represented strength and ferocity that all Golden Bear fans could appreciate. It quickly became popular among students, alumni, faculty members as well as other sports fans across the country who wanted something different from traditional logos associated with college athletics programs at large universities like UC Berkeley.
In 2012 Cal decided it was time for another change so they unveiled yet another alternate version – this one featuring a more realistic-looking brown grizzly bear face surrounded by gold lettering spelling out “California” above it along with “Golden Bears” below it. This updated design reflected both tradition and modernity which made everyone happy - including those who had grown attached to previous versions over years past! Today this is still one of their main logos used during games or special events related to the UC Berkeley Athletics program, proving once again how important branding can be for any business or organization's success!
Bears Products
2017 - Present
A block letter “C” and a walking bear in gold.
2017 - Present
A block letter “C” in gold.
2017 - Present
A block letter “C” and a walking bear in blue.
2017 - Present
A block letter “C” in blue.
2017 - Present
Wordmark “Cal” scripted in blue with gold trim and an underscore.
A former primary logo.
2013 - 2017
A golden bear charging with mouth wide open in the colors of golden and blue.
2013 - 2017
A custom font letter “C” in blue with gold trim.
2013 - 2017
A custom font letter “C” in gold with blue trim.
2013 - 2017
Wordmark “Cal” scripted in blue and an underscore.
Former primary logo and is currently the primary logo.
1999 - 2013
A yellow and orange bear’s head with a paw in a purple circle with the scripted wordmark “Cal” on top and “GOLDEN BEARS” in purple with yellow trim.
1999 - 2013
A block letter “C” in gold.
1999 - 2013
A yellow and orange bear’s head with a paw in a blue circle.
1999 - 2013
A block letter “C” in blue.
A darker shade of blue.
1999 - 2013
A yellow and orange bear’s head with a paw in a blue circle with the scripted wordmark “Cal” in blue with gold trim.
1990 - Present
A side-view of a walking bear in blue.
Based on the walking bear from the state flag of California.
1990 - Present
A side-view of a walking bear in gold.
Based on the walking bear from the state flag of California.
1982 - 2013
An angled bear’s paw print in blue with a white scripted wordmark “Cal” in the center.
1982 - 2013
An angled bear’s paw print in gold with a white scripted wordmark “Cal” in the center.
1982 - 2013
An angled bear’s paw print in blue.
1982 - 2013
An angled bear’s paw print in gold.
1982 - 1999
A detailed front-facing walking bear is shown in blue and white.
1982 - 1999
A detailed front-facing walking bear is shown in gold and white.
1982 - 1999
A gold bear is walking inside a blue ring with two bear paws. In the circle is the wordmark “UNIVERSITY OF CALIFORNIA” on top in white and “THE GOLDEN BEAR” on the bottom in white.
1982 - 1999
A blue bear is walking inside a blue ring with two bear paws. In the ring is the wordmark “UNIVERSITY OF CALIFORNIA” on top in yellow and “THE GOLDEN BEAR” on the bottom in yellow.
1978 - Present
Wordmark “Cal” scripted in gold and an underscore.
1978 - 2013
Wordmark “Cal” scripted in blue with gold trim and an underscore.
1972 - 1982
A growling bear’s head inside a letter “C” in blue and white.
1972 - 1982
A front-facing growling bear’s head in blue and white.
1952 - Present
Mascot Oski, the brown, black, and white bear wearing a blue and gold sailor’s hat with the wordmark “CAL” in gold.
1952 - 2014
Mascot Oski, the brown, black, and white bear wearing a blue and gold sailor’s hat with the wordmark “CAL” in gold, wearing a blue sweater and leaning on a blue letter “C” with white and blue trim.
1952
Mascot Oski the bear walking and wearing a white sweater with the letter “C” in blue.
