A block letter “C” and a walking bear in gold.

A block letter “C” in gold.

A block letter “C” and a walking bear in blue.

A block letter “C” in blue.

Wordmark “Cal” scripted in blue with gold trim and an underscore.

A former primary logo.

A golden bear charging with mouth wide open in the colors of golden and blue.

A custom font letter “C” in blue with gold trim.

A custom font letter “C” in gold with blue trim.

Wordmark “Cal” scripted in blue and an underscore.

Former primary logo and is currently the primary logo.

A yellow and orange bear’s head with a paw in a purple circle with the scripted wordmark “Cal” on top and “GOLDEN BEARS” in purple with yellow trim.

A block letter “C” in gold.

A yellow and orange bear’s head with a paw in a blue circle.

A block letter “C” in blue.

A darker shade of blue.

A yellow and orange bear’s head with a paw in a blue circle with the scripted wordmark “Cal” in blue with gold trim.

A side-view of a walking bear in blue.

Based on the walking bear from the state flag of California.

A side-view of a walking bear in gold.

Based on the walking bear from the state flag of California.

An angled bear’s paw print in blue with a white scripted wordmark “Cal” in the center.

An angled bear’s paw print in gold with a white scripted wordmark “Cal” in the center.

An angled bear’s paw print in blue.

An angled bear’s paw print in gold.

A detailed front-facing walking bear is shown in blue and white.

A detailed front-facing walking bear is shown in gold and white.

A gold bear is walking inside a blue ring with two bear paws. In the circle is the wordmark “UNIVERSITY OF CALIFORNIA” on top in white and “THE GOLDEN BEAR” on the bottom in white.

A blue bear is walking inside a blue ring with two bear paws. In the ring is the wordmark “UNIVERSITY OF CALIFORNIA” on top in yellow and “THE GOLDEN BEAR” on the bottom in yellow.

Wordmark “Cal” scripted in gold and an underscore.

Wordmark “Cal” scripted in blue with gold trim and an underscore.

A growling bear’s head inside a letter “C” in blue and white.

A front-facing growling bear’s head in blue and white.

Mascot Oski, the brown, black, and white bear wearing a blue and gold sailor’s hat with the wordmark “CAL” in gold.

Mascot Oski, the brown, black, and white bear wearing a blue and gold sailor’s hat with the wordmark “CAL” in gold, wearing a blue sweater and leaning on a blue letter “C” with white and blue trim.

Mascot Oski the bear walking and wearing a white sweater with the letter “C” in blue.