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New Mexico Lobos Wordmark Logo

new-mexico-lobos-primary-logo

New Mexico Lobos

2023 - Present

A front-facing wolf’s head in silver, black, and red with a wordmark “LOBOS” above in red, all encased within a black, white, and silver shield.

Removed the bevels from the wordmark “LOBOS,” and rounded them out, and removed some white highlights from the wolf heads and the silver highlights from the teeth.


Lobos Primary Logo
Lobos Alternate Logo
Lobos School History

Lobos Wordmark Logo

The University of New Mexico Lobos has a long and storied history, dating back to the 1890s. Throughout that time, the school has had many different logos and wordmarks associated with its athletic teams. One of the most iconic is their current NCAA logo: an aggressive Lobo head snarling in front of a red background.

This logo was first introduced in 1975 as part of an overall rebranding effort by then-athletic director Rudy Davalos. The goal was to create a more unified look for all UNM sports teams while also providing something that could be easily recognized by fans across all levels – from college students to professional athletes alike.

Since then, this classic design has become synonymous with New Mexico Lobos athletics; it’s been used on everything from uniforms and apparel to banners at games and other promotional materials over the years (including being featured on ESPN's College GameDay). It’s even been adapted into several alternate versions such as those featuring Native American imagery or special holiday designs like Christmas trees or snowmen!

While there may have been changes made along the way (such as altering colors slightly), one thing remains constant: no matter what form it takes, this powerful symbol will always represent UNM's proud tradition of excellence both on and off the field/court/track, etc. Whether you're cheering them on during March Madness or just showing your support around campus - make sure you do so proudly wearing their timeless logo!

Sports Logo History Icon 75

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New Mexico Lobos Wordmark Logo 2023 - Present

New Mexico Lobos

2023 - Present

A slogan wordmark "WE ARE NEW MEXICO" featuring the new primary logo on the state shape of New Mexico.

A new shade of silver.

Font: Custom

New Mexico Lobos Wordmark Logo 2023 - Present

New Mexico Lobos

2023 - Present

A slogan wordmark "WE ARE NEW MEXICO" featuring the new primary logo on the state shape of New Mexico in red.

A new shade of silver.

Font: Custom

New Mexico Lobos Wordmark Logo 2021 - 2023

New Mexico Lobos

2021 - 2023

A slogan wordmark "WE ARE NEW MEXICO" featuring the primary logo on the state shape of New Mexico.

Font: Custom

New Mexico Lobos Wordmark Logo 2021 - 2023

New Mexico Lobos

2021 - 2023

A slogan wordmark "WE ARE NEW MEXICO" featuring the Primary logo on the state shape of New Mexico in red.

Font: Custom

New Mexico Lobos Wordmark Logo 1999 - Present

New Mexico Lobos

1999 - 2021

Wordmark "LOBOS" in black with white trim and "NEW MEXICO" in white on a black background.

Font: NCAA NEW MEXICO LOBOS FONT
https://www.ffonts.net/NCAA-New-Mexico-Lobos.font

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