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SPORTS LOGO HISTORY

Sports Logo HistorySports Logo History
  • Logos Type
    • Alternate Logo History
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  • League Logo Battle
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January 13, 2026

From MetroStars to Red Bulls: The Evolution of MLS Visual Identity

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January 12, 2026

Why Chelsea’s Crest Never Ages?

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January 8, 2026

How Football Club Logos Have Evolved: Design Trends From the Past to Present

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December 19, 2025

The Hidden Stories Behind the Toronto Maple Leafs Logo Evolution

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December 5, 2025

The Ducks, Kings, and Canucks: A Look at How Their Uniform Logos Have Evolved Over Time

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NHL Primary Logo Icon

The primary logo history of each team in the NHL.

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NBA Primary Logo Icon

The primary logo history of each team in the NBA.

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MLB Primary Logo Icon

The primary logo history of each team in the MLB.

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NFL Primary Logo Icon

The primary logo history of each team in the NFL.

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NHL Alternate Logo Icon

The alternate logo history of each team in the NHL.

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NBA Alternate Logo Icon

The alternate logo history of each team in the NBA.

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The alternate logo history of each team in the NFL.

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MLB Alternate Logo Icon

The alternate logo history of each team in the MLB.

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MLB Wordmark Logo Icon

The wordmark logo history of each team in the MLB.

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NHL Wordmark Logo Icon

The wordmark logo history of each team in the NHL.

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The wordmark logo history of each team in the NBA.

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The wordmark logo history of each team in the NFL.

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WNBA Primary Logo Icon

The primary logo history of each team in the WNBA.

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NCAA Primary Logo Icon

The primary logo history of each team in the NCAA.

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MLS Primary Logo Icon
The primary logo history of each team in the MLS.
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Premier Primary Logo Icon
The primary logo history of each team in the Premier League.
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CFL Primary Logo Icon
The primary logo history of each team in the CFL.
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UFL Primary Logo Icon
The primary logo history of each team in the UFL.
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WNBA Alternate Logo Icon

The alternate logo history of each team in the WNBA.

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MLS Alternate Logo Icon 2

The alternate logo history of each team in the MLS.

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NCAA Alternate Logo Icon

The alternate logo history of each team in the NCAA.

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CFL Alternate Logo Icon

The alternate logo history of each team in the CFL.

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WNBA Wordmark Logo Icon

The wordmark logo history of each team in the WNBA.

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NCAA Wordmark Logo Icon
The wordmark logo history of each team in the NCAA.
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MLS Wordmark Logo Icon
The wordmark logo history of each team in the MLS.
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CFL Wordmark Logo Icon
The wordmark logo history of each team in the CFL.
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Sports Logo History Wordmark 350

Explore the logo histories of your favorite teams across the NFL, NBA, MLB, NHL, WNBA, MLS, Premier, CFL, NCAA, UFL, ABA, USFL, and XFL. Discover iconic logos like those of the Boston Red Sox, Philadelphia Eagles, Houston Rockets, Detroit Red Wings, and Indiana Fever.

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XFL Primary Logo Icon

The primary logo history of each team in the XFL.

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ABA Primary Logo Icon
The primary logo history of each team in the ABA.
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USFL Primary Logo Icon
The primary logo history of each team in the USFL.
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AAF Primary Logo Icon
The primary logo history of each team in the AAF.
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SPORTS LOGO HISTORY

View Current & Historic Sports Logos at Sports Logo History. Past & Present Team Logos NFL, NBA, NHL, MLB, WNBA,
MLS, XFL, CFL USFL & more! Pro Teams, Collegiate Teams Historical Sports Logos

Sports Logo History Wordmark

There is a sense of belonging we associate with each logo of our favorite teams whom we have been following for our lifetime. Our association with our favorite logo is reminiscent of our loyalty to our favorite brand.

There’s a certain feeling of pride and belonging that occurs once an individual sees the logo of their alma mater or their favorite college team. That pride is enhanced for fans when they see the logo of their favorite sports team. If one’s favorite team has a great track record, one’s sense of pride is even more enhanced because the sports logo is synonymous with success.

Now, sports fans will have a designated place to learn about the history of sports logos. Sports Logo History is the premier online database for finding sports teams' logo history.

At Sports Logo History, we take the history of many professional and collegiate teams' logos, organize those logos, and make them available to all of those sports fanatics who are seeking to feel closer to their favorite team.

It was important to create a website that will increase the sense of belonging that a fan has with their favorite team.  Each team has its own history of struggles, changes, accolades, and special moments that play a part in constructing the image of the fanatic and of the team itself.

What is Sports Logo?

There are a number of misconceptions about logos and historical sports logos that will be tackled here at Sports Logo History. Many of you are used to only seeing a team’s primary logo. The primary logo is more commonly associated with each team because its purpose is to be at the forefront of the marketing image and face of the team. However, fans will get to look at the history of a team’s alternative and wordmark logos for each team as well. This will help fans to learn a well-rounded view of a team’s sports logo history.

A logo is a random assortment of wordmarks and images which are supposed to make sense to their favorite audience due to the rich history behind each of the logos. On this site, we pride ourselves on providing sports team meanings. There are some poignant meanings behind many of the top sports logos. A franchise could have undergone some league-wide, state-wide, or city-wide changes throughout its history. As a result, the franchise may have had no choice but to embrace a new look due to its new overall direction.

There are many factors that are behind the transformation of a franchise’s sports logos over the years. Such factors include sponsors, change in tradition as well as a change in identity.

Sports Logo Battle

While our main focus is to be as informative for all the fans as much as possible, we do not rule out the need for some interactive fun while we continue to bring you the history of some of the most famous sports logos.

With that in mind, Sports Logo History has introduced the idea of "League Logo Battle."   

The logo battles are very simple; several logos are paired against each other and the fans are required to vote for one or several logos. Some fans will obviously vote based on their love for a team while others may vote based on the design, overall appeal, and external features of each logo.

Sports are a great escape. It is an exciting way to keep our minds and bodies occupied. At Sports Logo History, we are here to make this great phenomenon into something more tangible. When you find out about the history of the logo of your favorite team, your attachment to your team will only be strengthened.


Types of Sports Logos?

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At Sports Logo History,  we cover the history of three different types of logos.  Here are the three different types of logos:

The Three Types of Sports Logos

1. A Primary Logo is the current and main focused logo for promoting each team. It is the logo that will be seen the most.  It will be used the majority of the time when a logo is necessary for all marketing aspects.   This logo should be considered the MVP of a sports team’s brand identity.

2. The Alternate Logo is the same style and design of the team's primary logo, only with a different look or concept design. The alternate logo increases the marketing value of the team with various looks to each alternate logo.   The alternative logo is typically smaller than the primary logo, but it should be cohesive with the team’s brand identity.

3. The team's Wordmark Logo is just that.  It is a wordmark of the name of the team's location, city and/or the team's nickname in a font that is unique and distinctive.  The wordmark logo is typically marked for uniforms and other marketing scenarios.   Wordmark logos are also called “logotypes.“

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Sports Logo Battle
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Major League Baseball Logo 2019
National Hockey League Logo
NCAA Primary Logo 2000 - Present

Sports Logo Battle: Let the Clash of the Logo Begin!

Embark on a thrilling journey with the League and Conference Sports Logo Battle, where teams from every circuit and conference clash. Explore an array of professional and collegiate teams hailing from premier leagues. Pledge your allegiance — who's your top team, and do they reign supreme in their league or conference?

All Leagues and Conferences
MLB League Battle
NBA League Battle
NHL League Battle
NFL League Battle
WNBA League Battle
ACC Conference Battle
Big 12 Conference Battle
Big 10 Conference Battle
PAC 12 Conference Battle
SEC Conference Battle

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Sports Logo News

From MetroStars to Red Bulls: The Evolution of MLS Visual Identity

January 13, 2026

Why Chelsea’s Crest Never Ages?

January 12, 2026

How Football Club Logos Have Evolved: Design Trends From the Past to Present

January 8, 2026

The Hidden Stories Behind the Toronto Maple Leafs Logo Evolution

December 19, 2025

The Ducks, Kings, and Canucks: A Look at How Their Uniform Logos Have Evolved Over Time

December 5, 2025

The Evolution and Ranking of the Los Angeles Dodgers’ Logo History

December 1, 2025

Rising with a New Identity: The Story Behind the Phoenix Mercury’s 2025 Logo Rebrand

November 25, 2025

Best NHL Logo Updates of the Last Decade

November 19, 2025

The Evolution of Glory: Ranking the Manchester United Logo History

November 12, 2025

The History of the Vancouver Grizzlies Logo: Identity, Design and Legacy

November 12, 2025

The Story of the Arizona Cardinals Logo: From Chicago Roots to Desert Bird of Prey

November 10, 2025

The Secret Ingredients of the New Orleans Saints Logo’s Enduring Success

November 10, 2025

Sports Videos

Nashville Predators Logo History exposed: Journey Unveiled!

Nashville Predators Logo History exposed: Journey Unveiled!

The Secret Story Behind the Iconic Oakland Athletics Logo!

The Secret Story Behind the Iconic Oakland Athletics Logo!

What’s HIDDEN in the Milwaukee Bucks Logo History

What’s HIDDEN in the Milwaukee Bucks Logo History

What REALLY Inspired the Los Angeles Angels Logo Design?

What REALLY Inspired the Los Angeles Angels Logo Design?

Unlocking the Secrets of Colorado Avalanche Logo History

Unlocking the Secrets of Colorado Avalanche Logo History

The Hidden Meaning Behind the Minnesota Timberwolves Logo EXPOSED

The Hidden Meaning Behind the Minnesota Timberwolves Logo EXPOSED

What’s The REAL Story Behind Chicago Blackhawks Logo History

What’s The REAL Story Behind Chicago Blackhawks Logo History

Is the Chicago Bulls Logo the Most Iconic in Sports?

Is the Chicago Bulls Logo the Most Iconic in Sports?

What Makes LA Clippers Logo So Iconic? Expert Designer Shares Insights

What Makes LA Clippers Logo So Iconic? Expert Designer Shares Insights

What Makes the Boston Celtics Logo SO ICONIC?

What Makes the Boston Celtics Logo SO ICONIC?

MIND-BLOWING Chicago Cubs Logo History Secrets Revealed!

MIND-BLOWING Chicago Cubs Logo History Secrets Revealed!

Detroit Red Wings Logo History: A Story Untold till the End!

Detroit Red Wings Logo History: A Story Untold till the End!

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"It's not all about the Team, It's about the LOGO."


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