Washington State Cougars
Crimson letters "WSU" in the shape of a cougars head. Wordmark "WASHINGTON STATE" in red on top and "ATHLETICS" in gray on the bottom.
PAC-12 Conference Logo History
Alternate versions of the PAC-12 conference logo were created to support different media and branding needs. These designs often adjusted layout, spacing, or typography. As a result, the PAC 12 logo history shows flexibility while keeping the conference identity consistent for all PAC-12 conference teams.
Over time, alternate logos became more refined and digital-friendly. The PAC-12 conference logo alternates were used on broadcasts, merchandise, and promotional materials. This evolution helped modernize the brand while preserving tradition. More historical context is available on the PAC-12 History page.
This page includes every alternate PAC-12 conference logo from the beginning to the final conference era. Each logo is shown clearly to document the complete PAC 12 logo history. For text-based branding marks, visit the PAC-12 Wordmark Logo page to view all official wordmark designs.
"School Spirit Never Graduates"
From the first kickoff to the Final Four, your colors represent a lifetime of memories. Celebrate the traditions that define your campus and rep your alma mater with officially licensed gear for every season.
Shop the Official NCAA Collection
