Highlanders Primary Logo
The UC Riverside Highlanders have a long and proud history, dating back to 1954 when the school was first established. From its inception, the University has been represented by a variety of logos that reflect its unique identity as an institution of higher learning in Southern California. One logo, in particular, stands out: The Primary Logo.
In 2003, UC Riverside unveiled its new primary logo – an intimidating yet fierce Highlander warrior with a sword in hand standing atop a shield bearing the initials “UCR” for the University of California at Riverside. This symbolizes strength and courage while also conveying UCR’s commitment to excellence through education and research.
The design is based on traditional Scottish heraldry which reflects both UCR's origins as well as its modern-day mission to provide students with quality educational opportunities from all backgrounds regardless of race or ethnicity. It also serves as an homage to Scotland's rich culture and heritage which are celebrated annually during Tartan Week at UCR each April (a weeklong celebration featuring Highland Games). In addition, it is meant to represent how far we've come since our founding over 60 years ago; showing that despite any obstacles we may face along our journey together - whether they be physical or mental - nothing can stand between us and success if we remain steadfastly committed to achieving our goals!
Since then, the Primary Logo has become synonymous with UC Riverside Athletics, appearing on everything from uniforms, merchandise items, banners & signage around campus. So no matter where you go within Highlander Country – your eyes will always catch sight of this iconic emblem!
Highlanders Products
2020 - Present
Interlocked initials “UCR” in blue with gold trim.
2012 - 2020
Interlocked initials “UC” with the letter “U” in yellow with white and blue trim and the letter “C” in blue with white and blue trim. Wordmark below arched “RIVERSIDE” in yellow with blue trim.
2003 - 2011
A brown and dark blue bear with blue checkered cloths and claws out peering over wordmark on top “UNIVERSITY OF CALIFORNIA” in yellow, “RIVERSIDE”
1990 - 2002
A bear with bagpipes surrounded by a wordmark “UNIVERSITY OF CALIFORNIA RIVERSIDE” in black.
1954 - 1989
A black and white bear’s head wearing a hat with tartan pattern and a big bow tie with the initials “UCR.”
Secondary Logo
2020 - Present
On a blue with gold trim hanging banner is a front view of a bear’s head and a blue, white, and gold tartan pattern across the top. Initials below the banner “UCR” in blue with gold trim.
2020 - Present
On a blue with a white trim hanging banner is a front view of a bear’s head and a white tartan pattern across the top. Initials below the banner “UCR” in blue.
2012 - 2020
A brown and blue bear’s head with his mouth wide open and wearing a blue and yellow Scottish hat.
2003 - 2011
A brown and blue bear’s head with his mouth wide open and below initials “UCR” in white with yellow highlights on a blue 3-D background.
2003 - 2011
A bear’s head with his mouth wide open, half in brown, yellow and blue and another half in blue and light blue with yellow trim.
