Illinois Fighting Illini
Victory Shield - shield with the letter "I" with orange stripes.
A new shade of orange.
Indiana Hoosiers
An arched block serif all-caps wordmark "INDIANA" above the wordmark "HOOSIER NATION" slogan in white inside crimson banner above the state shape of Indiana in crimson with the trident initials "IU" in white inside.
Iowa Hawkeyes
A black block letter "I" with gold and white trim and a gold side view of a hawk's head.
Maryland Terrapins
A brown with red and yellow shell terrapin holding a letter "M" in red with white trim.
Michigan State Spartans
A side view of a green with silver trim Spartan warrior helmet.
Northwestern Wildcats
A purple wildcat's head shot coming out of a purple with white trim letter "N."
Ohio State Buckeyes
A red letter "O" with a white and grey outline. The letter "O" represents the state of Ohio.
Purdue Boilermakers
Straight on view of a black and gold steam engine train with wordmark "PURDUE" in gold on the front of the train.
Rutgers Scarlet Knights
A side view of a red and black knight's helmet with a white and black feather plume.
Southern California Trojans
A gold with cardinal red trim shield with the interlocking letters "SC" in cardinal red. The letters "SC" represent the state of Southern California.
Washington Huskies
A huskie's paw print in white and purple with a gold letter "W" at the bottom.
A new shade of purple.
Wisconsin Badgers
A red letter "W" with black drop shadow with a wordmark "BADGERS" in red.
Colors remained the same but a new typeface was adopted.
"School Spirit Never Graduates"
From the first kickoff to the Final Four, your colors represent a lifetime of memories. Celebrate the traditions that define your campus and rep your alma mater with officially licensed gear for every season.
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Big 10 Conference Logo History
The Big 10 conference logo appears across many sports, and alternate marks help teams show unique styles. These designs fit the full Big 10 logo history, which highlights how schools updated their branding through the years. You can review all details on the group’s Wikipedia page. Each identity connects to the wider group of Big 10 teams through shared colors and bold shapes.
Many schools also created extra marks to support their core identity, which adds depth to the Big 10 Teams Alternate Logos collection. These marks offer simple looks or bold graphic ideas. They help explain how the Big 10 conference logo connects with modern updates. For more design variations, you can view each team’s set on our internal Wordmark logo page.
The long timeline of Big 10 logo history shows how design trends changed but team pride stayed strong. Most Big 10 teams built alternate marks that fit their traditions while still matching the main brand. This is why the group’s Big 10 Teams Alternate Logos section remains popular. Fans often compare these marks with the modern Big 10 conference logo to see how styles moved forward.