Badgers Primary Logo
The Wisconsin Badgers are a college football team that has been around since 1889. The primary logo of the team has evolved over time, but its signature elements have remained consistent throughout its history. This essay will discuss the history and evolution of this iconic logo, from its inception to the present day.
The original Wisconsin Badgers logo was designed in 1948 by Art Evans and featured a cartoon badger wearing an old-fashioned leather helmet with two crossed white stripes on either side of it. It also had two black lines underneath the helmet representing whiskers as well as a red “W” for Wisconsin above it all – which still remains today! In 1965, they changed their colors from blue and yellow to cardinal red and white while keeping their beloved mascot intact; however, they made some minor changes such as adding stars inside each stripe on either side of the headgear along with giving more definition to both eyes making them look more realistic than before.
Today’s version is much different yet still retains many aspects found in previous designs such as those same stars within each stripe on either side or even how there is now shading used behind certain parts like underlining both eyes or outlining where fur would be typically located around any animal's face area - all these small details help give life into what otherwise could just be seen simply being another generic sports mascot graphic design element out there among other teams logos alike! Overall though regardless if you're looking at past iterations versus current ones one thing always stays true: The spirit & pride associated with this timeless classic symbolize University Of Wisconsin athletics lives strong no matter what year we're living through currently - Go Badgers!!
2017 - Present
A red letter “W” with a black drop shadow.
Called the “Motion W” logo.
In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary “Motion W” was modified very minimally.
1991 - 2017
A red letter “W” with a black drop shadow.
Labeled as the “Motion W” logo.
1970 - 1990
A red letter “W.”
1962 - 1969
A red letter “W” with red circle around the letter.
1957 - 1961
A red letter “W.”
1948 - 1956
A white with red trim letter “W” with a black badger wearing a black with the letter “W” sweater walking in from of the letter “W.”
1936 - 1947
A white with red trim letter “W” with a black badger walking in front of the letter “W.”
1930 - 1935
A black badger walking through the grass.
1913 - 1925
Olde english letter “W” inside a red rounded square.
Secondary Logo
2003 - Present
A black Badger with red with white striped sweater.
2003 - Present
A walking to the right black and white Badger wearing a red with white striped sweater and a white letter “W” on the sweater.
2003 - Present
Walking to the left black Badger with red with a white striped sweater and a white letter “W” on the sweater.
2003 - 2017
A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater. Double lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with red trim banner.
2003 - 2017
A black Badger with red with a white striped sweater. Double-lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with a red trim banner.
2003 - 2017
A black Badger head in a red circle with a wordmark “WISCONSIN BADGERS” in black encircling the badger.
1970 - 2003
A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater.
1948 - 1969
A walking to the right black Badger with black with white striped sweater and a white letter “W” on the sweater.
1948 - 1969
A walking to the right red Badger with red with white striped sweater and a white letter “W” on the sweater.
