Billikens Wordmark Logo

The Saint Louis Billikens have a rich history that dates back to the early 1900s. The team's iconic wordmark logo has been around since 1929, and it is one of the most recognizable logos in college sports today.

The original design was created by cartoonist John Baur, who also designed other popular mascots like the San Diego Chicken and Stanford Tree. The name "Billiken" comes from an art-deco style figurine called a “Blessed Billiken” which was believed to bring good luck to its owner. This unique mascot fits perfectly with St Louis' reputation as a city of champions at the time, so it made sense for them to adopt this moniker for their athletic teams

Since then, there have been several iterations of the logo over time but all variations feature some combination of blue and white colors with yellow accents on top or bottom half circles representing eyes or horns above two letter S's intertwining together forming an abstract shape resembling a billy goat - hence why they are known as "the Billy Goats". In addition, some versions include stars within each letter while others do not; this detail changes depending on where you look!

Regardless of minor differences between designs throughout history though – one thing remains constant: every iteration proudly displays St Louis' signature arch symbolizing its strong connection both past & present with Gateway City culture & heritage – making it instantly recognizable even when seen from afar!

So whether you're cheering them on during the game day at Chaifetz Arena or simply taking in their timeless visual identity – just remember: no matter what version appears before your eyes…it will always be unmistakably Saint Louis through & through!