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SMU Mustangs Wordmark Logo

SLH League Logo Battle #1 Banner

smu-mustangs-primary-logo

Mustangs Wordmark Logo

The SMU Mustangs wordmark logo is one of the most recognizable logos in college athletics. It has been a part of the university’s history since 1925 when it was first used on SMU's football helmets. Since then, it has become an integral part of the university’s identity and brand recognition. The current version features bold lettering with an “SMU” monogram beneath it in white against a red background – colors that are synonymous with Southern Methodist University and its athletic teams.

In 2010, SMU made some minor modifications to its logo to make it more modern-looking while still maintaining its classic design elements from 1925; this includes changing the font style and adding some shading effects around certain parts of each letter for emphasis. Additionally, they also changed up their color scheme by introducing gray into their palette which gave them more options when designing apparel or other merchandise featuring the iconic mustang head silhouette as well as making sure that all items were consistent across all platforms (print/web).

Today, you can find this timeless symbol adorning everything from t-shirts to hats; even buildings at various locations throughout campus proudly display large banners bearing these two simple words: “SMU Mustangs." As such, there is no denying how much impact this logo has had over time not only within collegiate sports but also within the popular culture itself - proving just how powerful imagery can be!




Mustangs Primary Logo
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Mustangs Products

Aminco NCAA SMU Mustangs Reversible Lanyard
4.7 out of 5 stars(22)
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Blue 84 NCAA SMU Mustangs 6" Vinyl Sticker 3-Pack, Smu Mustangs Red, One Size
4.3 out of 5 stars(28)
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The Game NCAA Adult Bar Hat - Garment Washed Twill - Embroidered Design - Elevate Your Style and Show Your Team Spirit (SMU Mustangs - Red, Adult Adjustable)
4.3 out of 5 stars(141)
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Riddell NCAA Southern Methodist (SMU) Mustangs Speed Mini Helmet , WHITE
4.8 out of 5 stars(38)
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Root Sportswear NCAA College Hand Sign Insulated Foam Can Cooler (One, Double Sided) (SMU Mustangs)
4.6 out of 5 stars(170)
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Campus Colors NCAA Stainless Steel Tumbler perfect for Gameday - 18 oz - Double Walled - Keeps Drinks Perfectly Insulated (SMU Mustangs - Blue)
4.6 out of 5 stars(1661)
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Campus Colors NCAA Stainless Steel Water Bottle - Twist on cap - 24 oz - Comfortable Handle - Keeps Your Drinks Hot or Cold for Hours (SMU Mustangs - Blue)
4.8 out of 5 stars(347)
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Blue 84 NCAA SMU Mustangs 3" Vinyl Sticker 6-Pack, SMU Mustangs Red, One Size
4.2 out of 5 stars(68)
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Barnesmith Southern Methodist University SMU Mustangs Long Sleeve Adult Unisex T-Shirt, Classic, Navy, Small
4.6 out of 5 stars(1712)
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Team Golf NCAA SMU Mustangs Embroidered Golf Towel Embroidered Golf Towel, Checkered Scrubber Design, Embroidered Logo
4.8 out of 5 stars(7550)
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SMU Mustangs NCAA Toddler Crew Neck Short Sleeve Football Tee (5/6T) Royal
5.0 out of 5 stars(2)
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NCAA College Logo Gameday Short Sleeve Tie-Dye T-Shirt (SMU Mustangs - Red, Large)
4.6 out of 5 stars(180)
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Southern Methodist University SMU Mustangs Newborn Baby Bootie Sock
5.0 out of 5 stars(3)
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Barnesmith Southern Methodist University SMU Mustangs Short Sleeve Adult Unisex T-Shirt, Classic, Navy, XX-Large
4.6 out of 5 stars(4448)
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J2 Sport SMU Southern Methodist University Mustangs NCAA Jumbo Arch Youth T-Shirt
5.0 out of 5 stars(2)
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Rico Industries NCAA SMU Mustangs 16-Inch Plastic Street Sign Décor
4.6 out of 5 stars(3044)
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NCAA Smu Mustangs Life Is Better Comfort Color Short Sleeve T-Shirt, Island Reef, IslandReef, XX-Large
4.4 out of 5 stars(100)
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Barnesmith Southern Methodist University SMU Mustangs Long Sleeve Adult Unisex T-Shirt, Classic, Charcoal Grey, XX-Large
4.7 out of 5 stars(1163)
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NCAA College Hand Sign Gameday Short Sleeve Solid T-Shirt (SMU Mustangs - Blue, X-Large)
4.7 out of 5 stars(145)
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R and R Imports Southern Methodist SMU Mustangs Vinyl Decal-NCAA State Shaped Sticker
5.0 out of 5 stars(1)
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NCAA Smu Mustangs Adult Women Holloway Avenger Polo Large
4.1 out of 5 stars(62)
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NCAA Smu Mustangs Women's Precision Tank Top, Medium, Royal
4.3 out of 5 stars(30)
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Smu Mustangs Roll with It (Mustangs Fight Song)
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ESPN Films 30 for 30: Pony Excess
4.4 out of 5 stars(58)
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Southern Methodist SMU Mustangs Distressed Primary Logo T-Shirt
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smu-mustangs-wordmark-logo-2021-present
SMU Mustangs
2021 - Present

Initials “SMU” in blue.

New font from previous logos.

Font: Custom

smu-mustangs-wordmark-logo-2021-present-2
SMU Mustangs
2021 - Present

Initials “SMU” in red.

New font from previous logos.

Font: Custom

smu-mustangs-wordmark-logo-2019-present
SMU Mustangs
2019 - Present

A scripted wordmark “Dallas” is in red.

Font: Custom

smu-mustangs-wordmark-logo-2012-2021
SMU Mustangs
2012 - 2021

Arched initials “SMU” in blue.

Font: Unknown

smu-mustangs-wordmark-logo-2012-2021-2
SMU Mustangs
2012 - 2021

Arched initials “SMU” in red.

Font: Unknown

smu-mustangs-wordmark-logo-2007-2012
SMU Mustangs
2007 - 2012

Arched initials “SMU” in blue.

Font: Unknown

smu-mustangs-wordmark-logo-2007-2012-2
SMU Mustangs
2007 - 2012

Arched initials “SMU” in red.

Font: Unknown

smu-mustangs-wordmark-logo-2005-2007
SMU Mustangs
2005 - 2007

Initials “SMU” in red with white and blue trim on a slant.

Font: Custom

smu-mustangs-wordmark-logo-2005-2007-2
SMU Mustangs
2005 - 2007

Initials “SMU” in red with white and blue trim on a slant and “MUSTANGS” in white with a blue background.

Font: Custom

smu-mustangs-wordmark-logo-1978-1980
SMU Mustangs
1978 - 1980

Wordmark “Mustang Mania” with the SMU mustang logo above with “SMU” on the mustang.

Font: Unknown

smu-mustangs-wordmark-logo-1973-1974
SMU Mustangs
1973 - 1974

Initials “SMU” in red white and blue.

Font: Custom

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