The 13 stripes as a graphic element of the new identity system for 2020 represent Colgate’s 13 founders with 13 dollars, 13 articles, and 13 prayers, and pay homage to those Colgate student-athletes who have come before and who “earned their stripes” competing for championships.

The 13 represents Colgate’s 13 founders with 13 dollars, 13 articles, and 13 prayers.

The primary logo letter “C” inside a red with a white trim shield is to show the importance of academics with the athletic program at Colgate.

A red and silver colonial raider carrying a red and silver flag and a red and silver torch above a wordmark “COLGATE” in red with white trim on a black background and “RAIDERS” in white on a red and silver banner.

A red, black and silver colonial raider.

A red with white, silver and black trim letter “C.”