Longwood Lancers
A side view of a horse in silver, white, and blue with a blue and silver banner around the neck above a blue and silver lancet and wordmark “LONGWOOD” in blue and “LANCERS” in silver. Designed by Joe Bosack & Co.
Lancers Alternate Logo
Longwood University, located in Farmville, Virginia, has a rich history and tradition in athletics. The university's athletic teams, known as the Longwood Lancers, have a distinct logo that has evolved over the years. The current alternate logo for the Lancers was introduced in 2013 and has become a symbol of pride and unity for the university's athletic community.
The original Longwood Lancers logo, introduced in the 1970s, featured a blue and white shield with a knight's helmet and a lance. This logo was used for several decades until the university underwent a rebranding in the early 2000s. The new logo featured a blue and white horse head with the letter "L" in the background. While this logo was well-received, there was still a desire for a more traditional and fierce logo that would better represent the Lancers' athletic spirit.
In 2013, Longwood University unveiled its current alternate logo for the Lancers. This logo features a blue and white shield with a charging horse in the center, surrounded by the words "Longwood Lancers" in bold letters. This logo was designed to pay homage to the university's original logo while also incorporating modern elements. The charging horse represents strength, speed, and determination, qualities that are essential for success in athletics. The alternate logo has been widely embraced by the Longwood community and has become a staple in the university's athletic branding. It serves as a powerful symbol of the Lancers' competitive spirit and their commitment to excellence.
Longwood Lancers
2014 - Present
A side view of a horse in silver, white, and blue with next to a letter "L" in blue with silver trim.
Designed by Joe Bosack & Co.
Longwood Lancers
2014 - Present
A cursive letter "L" in blue with silver trim.
Designed by Joe Bosack & Co.
Longwood Lancers
2014 - Present
A banner in blue with silver trim and the letter "L" in white wrapped around a lancet in blue, silver and white.
Designed by Joe Bosack & Co.
Longwood Lancers
2014 - Present
A side view of a horse in silver, white, and blue with a blue and silver banner around the neck above a blue and silver lancet.
Designed by Joe Bosack & Co.
Longwood Lancers
2006 - 2014
A side view of a horse in silver, white, and blue with a blue and silver banner around the neck above a blue lancet.