A secondhand football jersey gave one NFL team its name. Another team started with a blank sheet of paper and a city desperate for football. Both ended up with famous logos, but the stories behind them couldn’t be more different. These are just two of the many NFL logo stories that illustrate how identity is created in the league. The …
When the NHL announced an expansion franchise for Las Vegas in 2016, one of the more pressing design challenges was the most fundamental. What should they look like? The Vegas Golden Knights logo is a significant part of the team’s identity and represents the spirit of the city. Las Vegas has a very specific visual identity, and most of it …
Newcastle United did not unveil an unfamiliar badge on October 1, 2026. Its castle, seahorses and striped shield remained instantly recognizable. Yet the announcement mattered: the club had chosen to replace a design used since 1988. Its solution was not to erase history, but to make an intricate emblem clearer without losing its character. The decision reflected its city, connecting …
The United Football League’s expansion team, the Rhode Island Breakers, held an unveiling ceremony at Centreville Bank Stadium on Sunday, publicly revealing its official name and logo for the first time. The event drew fans and journalists eager for details about the new club, which is preparing to make its debut in the league’s spring season. Rhode Island Breakers and …
Nine. That is how many times the Los Angeles area will have staged the NFL title game once Super Bowl LXI kicks off on 14 February 2027. The venue is SoFi Stadium, in Inglewood. Number one was played in this region too, back in January 1967, so the game returns to its starting point just as it turns 60. The …
Nearly a century of football is stitched into four marks. Green Bay’s “G,” Chicago’s wishbone “C” and roaring bear head, Detroit’s leaping lion, and Minnesota’s Norseman are among the most recognizable crests in American sport. The NFC North Team logos represent a rich history. The Cut-Throat NFC North in 2026 The Bears and Packers date from the league’s founding era …
New Jersey has no shortage of famous names, but its sports map is oddly complicated. The state hosts two NFL teams that call themselves ‘New York’, while its former NBA team moved across the river. That leaves the Devils carrying a lot more of New Jersey’s identity than one hockey club usually would. New Jersey punches well above its weight. …
The Crystal Palace FC logo has survived because it does one hard thing well: it feels local without looking stuck in a museum. The eagle, the palace outline, and the red-and-blue shield give supporters quick signals at Selhurst Park, on a phone screen, and on a child’s replica shirt. That matters. Old crests fail when tiny details turn muddy at …
Walk around Manila, and you’ll spot Chicago Bulls caps on people who have never been anywhere near Illinois. Dallas Cowboys jerseys turn up in London pubs, and Liverpool’s red crest gets recognized in New York about as quickly as it does on the streets around Anfield. This is a testament to the power of Global Fanbases. Nobody drew these badges …
Few professional hockey logos have maintained the recognition of the Philadelphia Flyers logo’s winged P, which has identified the franchise since its NHL debut in 1967. With its black wings, orange center, and distinctive letterform, the design communicates speed and local identity without unnecessary detail. The Philadelphia Flyers logo exemplifies how a simple yet bold design can create a lasting …
