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Western Michigan Broncos Wordmark Logo

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western-michigan-broncos-primary-logo

Broncos Wordmark Logo

The Western Michigan Broncos have a long and proud history in college athletics, and their wordmark logo is an integral part of that legacy. The current version of the logo was designed by WMU alumnus Tim Rieniets in 2002, but the design has changed over time to reflect the school’s changing identity.

The original Western Michigan Broncos logo featured a large “W” with an orange-brown background surrounded by white stars. This design was used from 1953 until 1982 when it underwent its first major redesign. The new look featured a more modern font style for “Western Michigan University” above two broncos facing each other on either side of the lettering with wings outstretched behind them both. This version remained largely unchanged until 2002 when Rieniets took over as lead designer and introduced several changes to make it more recognizable while still staying true to its roots as one of college sports' oldest logos.

The most notable alteration made during this period was two small lines extending outward from either side of the lettering which created what is commonly referred to as "the Bronco tail." These lines are meant to represent motion forward into a victory which has become synonymous with WMU Athletics ever since they adopted this new look nearly 20 years ago now! Additionally, some minor tweaks have been made here or there such as adjusting colors so that they better match those used throughout campus branding efforts today - all without straying too far away from what makes up our beloved mascot's iconic image: strength through unity!

Today, you can find versions of this same wordmark across various mediums including apparel items like t-shirts & hats; social media profiles; posters & banners at sporting events; plus many other places where fans show their support for Western Michigan Athletics teams year-round! It's no surprise then why these simple yet bold graphics continue to be widely recognized symbols representing not only our university but also all who proudly wear blue & gold every day - Go Broncos!!




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NCAA Western Michigan Broncos Heritage Banner
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Fan Frenzy Western Michigan Broncos NCAA Men's Tie
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Western Michigan University Broncos Mom T-Shirt
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Western Michigan University Broncos Circle Logo Pullover Hoodie
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Rico Industries NCAA Western Michigan Broncos Standard Chrome License Plate Frame
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The 58th Academy of Country Music Awards™
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AL01 - Western Michigan Broncos Basic Block Long Sleeve - Medium - Dark Chocolate
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Western Michigan Broncos Roll with It (Broncos Fight Song)
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Western Michigan University Broncos Stacked T-Shirt
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Riddell WESTERN MICHIGAN BRONCOS NCAA Revolution SPEED Mini Football Helmet
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Western Michigan University Broncos Stacked Sweatshirt
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Western Michigan University Broncos Large T-Shirt
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Western Michigan University Broncos Stacked Pullover Hoodie
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Western Michigan University Broncos Michigan Pullover Hoodie
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Western Michigan University Broncos Dad T-Shirt
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Nudge Printing NCAA Vintage Popular Car Decals (Western Michigan University)
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Western Michigan University Broncos Michigan T-Shirt
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2001 NCAA(r) Division I Men's Basketball 1st Round - Hampton vs. Iowa St.
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Aminco NCAA Western Michigan Broncos Soft Bag Tag
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Western Michigan Broncos Pennant Full Size Felt
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Western Michigan University Broncos Badge T-Shirt
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UGP Campus Apparel AH01 - Western Michigan Broncos Basic Block HOODIE - X-Large - Gold
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Western Michigan University Broncos Logo V-Neck T-Shirt
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SYKEL ENTERPRISES NCAA Western Michigan Broncos Tone on Tone Cotton Fabric by The Yard
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Western Michigan University Broncos New Logo Banner Flag
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western-michigan-broncos-wordmark-logo-2021-present
Western Michigan Broncos
2021 - Present

The Broncos primary logo above a wordmark “WESTERN MICHIGAN” in brown with larger font and “UNIVERSITY” below in brown.

Font: Custom

western-michigan-broncos-wordmark-logo-2021-present-2
Western Michigan Broncos
2021 - Present

The Broncos primary logo next to wordmark “WESTERN MICHIGAN” in brown with larger font and “UNIVERSITY” below in brown.

Font: Custom

western-michigan-broncos-wordmark-logo-2021-present-3
Western Michigan Broncos
2021 - Present

The Broncos primary logo next to the wordmark “WESTERN MICHIGAN UNIVERSITY” in brown.

Font: Custom

western-michigan-broncos-wordmark-logo-2016-2020
Western Michigan Broncos
2016 - 2020

Wordmark “BRONCOS” in bold black.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-2
Western Michigan Broncos
2016 - 2020

Double lined wordmark “WESTERN MICHIGAN” in bold black and “UNIVERSITY” in black.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-3
Western Michigan Broncos
2016 - 2020

Single lined wordmark “WESTERN MICHIGAN UNIVERSITY” in black.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-4
Western Michigan Broncos
2016 - 2020

Initials “WMU” in bold black.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-5
Western Michigan Broncos
2016 - 2020

Wordmark “BRONCOS” in bold gold.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-6
Western Michigan Broncos
2016 - 2020

Double-lined wordmark “WESTERN MICHIGAN” in bold black and “UNIVERSITY” in gold.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-7
Western Michigan Broncos
2016 - 2020

Single lined wordmark “WESTERN MICHIGAN UNIVERSITY” in gold.

Font: Unknown

western-michigan-broncos-wordmark-logo-2016-2020-8
Western Michigan Broncos
2016 - 2020

Initials “WMU” in bold gold.

Font: Unknown

western-michigan-broncos-wordmark-logo-1998-2015
Western Michigan Broncos
1998 - 2015

Wordmark “WESTERN MICHIGAN” in white on a black background and “BRONCOS” in white with gold trim on a black formed background.

Font: Custom

western-michigan-broncos-wordmark-logo-1998-2015-2
Western Michigan Broncos
1998 - 2015

Initials “WMU” in white with gold trim on a black formed background.

Font: Custom

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