Alabama A&M Bulldogs
Front-facing bulldog's head with a shadow, bent ears, and a collar with initials "AAMU" in maroon and white.
Alcorn State Braves
A white letter "A" with purple trim and a wordmark "ALCORN" written in the middle of the letter "A" in purple.
Arkansas-PB Golden Lions
A golden lion's head above the initials "UAPB" and "GOLDEN LIONS" in red with gold and black.
Bethune-Cookmen Wildcats
A side view of a wildcat's head in orange, maroon, and white.
Florida A&M Rattlers
The head of a rattler in orange, green, and white with fangs out next to the initials "FAMU" in orange and the wordmark "RATTLERS" in green.
Grambling State Tigers
A roundel with a Tiger's head in the center and wordmark "GAMBLING STATE UNIVERSITY TIGERS" encircled around the tiger.
Mississippi Valley State Delta Devils
A large letter "V" in white and green with a red trim and a small letter "S" in white and green with a red trim. A green banner with the wordmark "Mississippi Valley State University" in white.
Southern Jaguars
Jaguar's head is yellow, white, and light blue.
A new shade of blue.
Texas Southern Tigers
Initials "TSU" with a tiger head appearing from the right side of the letter "T" in maroon, white, and gray.
"School Spirit Never Graduates"
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Southwestern Athletic Conference Logo History
The alternate logos of the Southwestern Athletic Conference logo are crafted to complement the primary mark. These secondary designs offer versatility across merchandise, digital media, and promotional materials. Reviewing the evolution of the SWAC logo shows how alternate versions maintain brand integrity while allowing southwest conference teams to express unique visual identities.
Additionally, alternate marks often integrate elements from the main emblem, creating cohesion between primary and secondary branding. These logos provide support for marketing campaigns, broadcasts, and online platforms. For deeper historical context, visit the official Southwestern Athletic Conference history.
Internal references to member schools are also important. You can explore the Southwestern Athletic Conference Wordmark Logo page to see how alternate logos work alongside wordmark designs, ensuring consistent and professional representation across all conference visuals.