Blue Devils Wordmark Logo

The Duke Blue Devils wordmark logo has been a staple of the university’s athletics programs since 1972. The iconic logo, which features the school name written in bold blue lettering on a white background, has become synonymous with Duke and its storied basketball program. Over the years, it has gone through several minor changes to keep up with modern trends while still maintaining its original design elements.

The first iteration of the logo was created by then-athletic director Tom Butters in 1972 as part of an effort to unify all sports teams under one unified look and feel. Initially, some fans were skeptical about this new design but eventually grew to love it after seeing how well it represented their beloved team. Since that time, there have been several minor adjustments made over time such as changing from block letters to italicized ones or adding stripes behind certain parts of the text for added emphasis; however, these changes have only served to enhance rather than replace what is now considered an iconic symbol for Duke Athletics overall.

Today, you can find this classic wordmark across t-shirts and hats worn by students around campus or even on billboards advertising upcoming games at Cameron Indoor Stadium - proving just how popular and recognizable this timeless mark remains among alumni and fans alike! Whether they are cheering on their favorite team from afar or proudly wearing apparel featuring the famous “Duke Blue Devil” text - one thing is clear: This classic symbol will continue representing everything that makes being part of #thedukefamily so special!