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Stanford Cardinal Wordmark Logo

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Cardinal Wordmark Logo

The Stanford Cardinal wordmark logo has been the official symbol of Stanford University since 1975. It is a simple yet powerful design that conveys the spirit and pride of the school. The original logo was created by Richard Danne, who also designed logos for NASA, Pepsi-Cola, and Pan American World Airways.

The iconic block “S” serves as an abbreviation for both “Stanford” and its mascot, the cardinal bird; it is often accompanied by bold red lettering spelling out either "STANFORD" or "CARDINAL". The use of white space around this central element helps to emphasize its importance while adding balance to create a timeless look that stands out in any setting.

Over time, small changes have been made to modernize this classic design without sacrificing its traditional appeal – most recently in 2012 when minor tweaks were made to refine curves on some letters such as R and N which now appear more rounded than before. Despite these subtle modifications however, one thing remains constant: no matter where you are or what season it may be - if you see a bright red S with white lettering surrounding it - chances are good that there's something special going on at Stanford University!




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For Bare Feet NCAA Stanford Cardinal 4 Stripe Deuce Crew Sock Team Color YOUTH
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NCAA Cotton Willy Girls V-Neck Short Sleeve Tee Stanford Cardinal, team Color, 5
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Top of the World Stanford Cardinal Official NCAA Adjustable Onward Hat Cap 455679
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For Bare Feet NCAA STANFORD CARDINAL Spray Zone Crew Sock Team Color Large
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Aminco NCAA Stanford Cardinal Heavyweight Logo Keychain
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WinCraft Stanford Cardinal Official NCAA 4" x Automotive Car Decal 6x6 671028
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NCAA Cotton Willy Girls V-Neck Short Sleeve Tee Stanford Cardinal, team Color, 6
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For Bare Feet NCAA STANFORD CARDINAL MVP Crew Sock Team Color Large
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aminco NCAA Stanford Cardinal Team Lanyard
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Stanford Cardinal Garden Flag NCAA Licensed 18" x 12.5"
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NCAA Stanford Cardinal Car Flag, Team Colors, one size
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Stanford University Cardinal Champion NCAA Hooded Sweatshirt (M)
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YouTheFan NCAA Stanford Cardinals Boasters
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Campus Colors NCAA Stainless Steel Tumbler perfect for Gameday - 18 oz - Double Walled - Keeps Drinks Perfectly Insulated (Stanford Cardinal - Red)
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For Bare Feet NCAA Stanford Cardinal Ugly Holiday Sweater Sock Marble Gray Large
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For Bare Feet NCAA STANFORD CARDINAL Spray Zone Crew Sock Team Color Youth
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Rico Industries NCAA Stanford Cardinal Small Static Cling, 3.50" x 4.50"
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For Bare Feet Mens NCAA Stanford Cardinal 5 Star Crew Sock Marble Grey Large
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Rico Industries NCAA Stanford Cardinal Die Cut Metallic Sticker
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Rico Industries NCAA Stanford Cardinal Standard Chrome Laser License Frame 12" x 6"
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stanford-cardinal-wordmark-logo-2015-present
Stanford Cardinal
2015 - Present

Block wordmark “CARDINAL” in cardinal red.

Font: Custom

stanford-cardinal-wordmark-logo-2015-present-2
Stanford Cardinal
2015 - Present

Block wordmark “STANFORD” in cardinal red.

Font: Custom

stanford-cardinal-wordmark-logo-1993-2015
Stanford Cardinal
1993 - 2015

A slanted scripted wordmark “Cardinal” in red.

Font: Custom

stanford-cardinal-wordmark-logo-1993-2015-2
Stanford Cardinal
1993 - 2015

Wordmark “STANFORD” in red.

Font: Source Sans Pro
https://identity.stanford.edu/typography.html

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