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Cal Baptist Lancers Wordmark Logo

cal-baptist-lancers-primary-logo

Cal Baptist Lancers

2017 - Present

The right-facing outline of a lancer with a shield and a lightning bolt lance with the “LANCERS” wordmark in blue.


Lancers Primary Logo
Lancers Alternate Logo
Lancers School History

Lancers Wordmark Logo

As a sports fan, you may have heard of the Cal Baptist Lancers and their iconic logo. The Lancers wordmark has been part of the university's history since its inception in 1950. It is now an integral part of their identity as they transition to NCAA Division I athletics. In this blog post, we’ll explore how the Cal Baptist Lancer logo has evolved and what it means for fans today.

The original version of the Cal Baptist University (CBU) wordmark was created in 1950 by CBU art professor Robert Ehlert using hand-drawn lettering on paper with a brush pen. This design featured large block letters that read “CalBaptistLancers,” each letter connected like chain links – later known as “the Chain Link Logo." It was used until 1972, when it underwent some slight modifications before being replaced by a more modernized look featuring thinner fonts and brighter colors.

By 2007, CBU had adopted its current mark - an updated version of "the Chain Link Logo" featuring bolder typefaces along with two interlocking lances that symbolize strength, courage & unity among students & alumni alike, all while maintaining true to traditional roots set forth from decades prior!

Today, this classic yet contemporary emblem is proudly displayed across campus buildings & merchandise items representing both intercollegiate teams at California Baptist University - ranging from baseball caps/t-shirts/sweatshirts/flags, etc., making it one recognizable icon amongst fellow NCAA Division I institutions nationwide! As such, no matter where you are or who you're cheering for - there's no mistaking those bright red lances crossing paths against a white backdrop whenever seeing them!

Whether attending games or simply showing support through apparel – make sure your wardrobe includes something bearing official CBU insignia so everyone knows exactly who your favorite team is: The mighty CAL BAPTIST UNIVERSITY LANCERS!!!

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Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

A wordmark "LANCERS" in gold with white and blue trim.

Proportions are slightly different than the previous version.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

A wordmark "LANCERS" in blue with white and gold trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Diagonal and overlapping initials "CBU" in gold with white and blue trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Diagonal and overlapping initials "CBU" in white with gold and blue trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Diagonal and overlapping initials "CBU" in blue with white and gold trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Arched initials "CBU" in gold with white and blue trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Arched initials "CBU" in white with blue and gold trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Arched initials "CBU" in blue with white and gold trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Vertical initials "CBU" in gold with white and blue trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Vertical initials "CBU" in white with gold and gold trim.

Cal Baptist Lancers Wordmark Logo 2017 - Present

Cal Baptist Lancers

2017 - Present

Vertical initials "CBU" in blue with white and gold trim.

Cal Baptist Lancers Wordmark Logo 2003 - 2017

Cal Baptist Lancers

2017 - Present

A wordmark "LANCERS" in gold with white trim and blue connecting background.

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