Bruins Primary Logo
The Boston Bruins have one of the most iconic logos in all professional sports. The primary logo, which has been around since 1924, is a bear’s head wearing a spoked “B” on its chest. This logo has become synonymous with Boston and its hockey team.
The original design for this logo was created by Harry Oliver in 1924 when he was commissioned to create an official emblem for the newly formed NHL franchise, originally known as the “Boston Cubs,” before changing their name to “Bruins” shortly after that. At first glance, it appears that Oliver drew inspiration from Harvard University's seal, which features three books above a shield containing three lions passant guardant; however, there are some subtle differences between them, such as two tufts of fur on each side instead of just one and six claws instead five like those found on Harvard's crest. It wasn't until 1947 that they added black outlining around it to make it stand out more against other teams' logos at sporting events or when printed onto merchandise items like jerseys and hats - something we still see today!
Over time this classic symbol has gained recognition throughout North America, not only amongst hockey fans but also non-sports enthusiasts alike who recognize its unique shape and colors, making up part of what can be considered one recognizable brand identity associated with many different aspects related directly back to Boston itself including music culture (Dropkick Murphys), food (Clam Chowder) or even politics/history (the Tea Party). As long as people continue associating these elements together, our beloved bruin will remain alive in spirit forever!
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2024 - Present
It features the modern serifed letter “B” in black, trimmed in gold within a black circle with eight golden spokes.
The Boston Bruins logo was created specifically for their centennial season in 2024.
2009 - 2024
The black “B” has a gold outline with a black trim. The yellow spokes are now symmetrical with a bold black border. The thick black circle remains with the gold trim.
The shade of gold was again darkened.
The black “B” has a gold outline with black trim. The yellow spokes are now symmetrical with a bold black border. The thick black circle remains with the gold trim.
The shade of gold was again darkened.
1996 - 2007
In 1996 the logo made some minor changes, as the black “B” now has the bold yellow trim with a black border. The gold spokes remained, but a black outline was added around the spokes and the “B” was slightly elongated. The think black circle has a gold trim added.
1950 - 1995
In 1948 the spoked “B” made its appearance as their logo for the first time. The logo featured a black “B” with yellow trim and 8 yellow spokes that are arranged around the letter “B.” A thick black circle is surrounding the “B.”
1935 - 1949
The “B” logo stayed essentially the same, except the letter is colored with black instead of brown and still with a thick yellow border.
1933 - 1934
In 1932, the bruin bear was replaced with a brown capital “B” which has a thick yellow outline.
1927 - 1932
The Bruins used the same logo from 1924, however they removed the brown background. The font changed for the wordmark ‘BOSTON” in brown with yellow border on top and wordmark “BRUINS” in yellow on a square brown background. The brown bruin is the same with a yellow trim.
1924 - 1926
In 1925 – 1926 season, a face was put on brown bruin located in the center of the logo. A wordmark “BOSTON” in yellow on top and “BRUINS” in brown on a yellow background.