Bulldogs Alternate Logo
For many college sports fans, the Fresno State Bulldogs have become a staple in the NCAA. With their iconic logo and mascot, they’ve been able to create an identity that stands out among other teams. But what some may not know is that there was once an alternate logo for the Bulldogs – one which has since been retired but still lives on in history books and fan memories alike.
The original alternate logo featured a more cartoonish bulldog with its tongue sticking out and wearing sunglasses (a nod to California's sunny climate). This design was used from 1999-2003 as part of Fresno State’s branding efforts during those years. The idea behind this new look was to make it more appealing to younger audiences while also maintaining a connection with older alumni who had grown up loving traditional Bulldog imagery over time.
Despite being popular amongst students at first, this version of Fresno State's brand eventually faded away due to a lack of widespread recognition outside the university community or even within it; most people just weren't familiar enough with its existence or meaning so it didn't stand much chance against competitors' logos which were better known by larger audiences nationwide at that time period. As such, after 2003 both versions were retired until 2007 when the current “Victor E” bulldog mascot came into play - giving us all something new yet still recognizable today!
2020 - Present
A red with a blue outline of a bulldog’s paw print.
2020 - Present
A headshot of a bulldog with mouth wide open in white with blue highlights.
The elements of the Dog Face logo were unchanged.
2020 - Present
A green with white trim letter “V” Logo with a red letter “V” on top the green “V.”
A different shade of the color red. The green letter “V” represents the Valley’s robust agriculture industry.
2020 - Present
Interlocking letter “FS” in red with blue trim.
2020 - Present
Olde English font interlocking letter “FS” in red with blue trim.
A different shade of the color blue.
2016 - 2020
Barking Bulldog wearing a red shirt with the letter “F” in blue with white trim. Facing to the right.
2016 - 2020
A red with a blue outline of a bulldog’s paw print.
2016 - 2020
A headshot of a bulldog with mouth wide open in white with blue highlights.
A different shade of red.
2016 - 2020
Interlocking letter “FS” in red with blue trim.
A different shade of the color blue.
2016 - 2020
Olde English font interlocking letter “FS” in red with blue trim.
A different shade of the color blue.
2012 - 2016
A red with a blue outline of a bulldog’s paw print.
2006 - Present
Barking Bulldog wearing a red shirt with the letter “F” in blue with white trim. Facing to the right.
2006 - 2020
Green and red with white and black trim letter “V” representing the Valley of California.
2006 - 2020
Green and red with white and black trim letter “V” and a wordmark “SOCIETY” in white on a red banner representing the Valley of California. Wordmark “FRESNO STATE ATHLETICS” in black.
2006 - 2020
Barking Bulldog wearing red shirt with the letter “F” in blue with white trim and green letter “V” on a medallion around the neck. Wordmark “FRESNO STATE” in red with blue trim.
2006 - 2020
Barking Bulldog wearing red shirt with the letter “F” in blue with white trim and green letter “V” on a medallion around the neck. Arched wordmark “FRESNO STATE” in red with blue trim.
2006 - 2020
Barking Bulldog wearing red shirt with the letter “F” in blue with white trim and green letter “V” on a medallion around the neck. Below wordmark “FRESNO STATE” in red with blue trim.
2006 - 2016
Olde English font interlocking letter “FS” in red with blue trim.
2006 - 2016
Interlocking letter “FS” in red with blue trim.
2006 - 2016
A headshot of a bulldog with mouth wide open in white with blue highlights.
1982 - 2006
Barking Bulldog wearing white shirt with the letter “F” in red with blue trim.
1982 - 2006
Barking Bulldog wearing white shirt with the letter “F” in red with blue trim.
1982 - 2006
A green with white trim letter “V” Logo with a red letter “V” on top the green “V.”
The green letter “V” represents the Valley’s robust agriculture industry.
1982 - 2006
Interlocking letter “FS” in red with blue trim.
1982 - 2006
A headshot of a bulldog with mouth wide open in white with blue highlights.
1982 - 2006
Barking Bulldog wearing a red shirt with the letter “F” in blue with white trim. Facing to the right.
1976 - 1982
Right-facing full-body bulldog with a red letter “F” on a white sailor’s hat and blue spiked collar.
1953 - 1976
A white and blue bulldog with a blue shadow and a blue spiked collar.
