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Ball State Cardinals Wordmark Logo

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ball-state-cardinals-primary-logo

Cardinals Wordmark Logo

The Ball State Cardinals have been a proud part of the NCAA since 1922, and their wordmark logo has seen many changes throughout its history. The original logo was designed in 1924 by then-athletic director Frank Cramer and featured a cardinal perched atop an interlocking “BS” shield. This design remained largely unchanged for over 50 years until it was replaced in 1979 with the current version, which features a more modernized look and bolder font style.

Over the past four decades, this iconic mark has become synonymous with Ball State athletics and is recognized around the world as one of college sports’ most recognizable logos. It is used on all official athletic merchandise including jerseys, hats, t-shirts, sweatshirts, and more to represent school pride every day!

In addition to being displayed prominently on team uniforms during games or other events representing Ball State University Athletics Department (BSA), it also serves as an important symbol for alumni who are now living away from campus but still want to show off their Cardinal spirit wherever they go! The BSA even offers custom apparel featuring this beloved wordmark that can be purchased online or at local retailers so fans everywhere can proudly display their support for Ball State anywhere they go!

Ball state's classic wordmark logo continues to serve as much more than just another piece of branding; it represents generations of loyal supporters who continue to stand behind our teams no matter what happens each season - win or lose - making sure everyone knows we are true #CardinalNation forevermore!




Cardinals Primary Logo
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Cardinals Products

Rico Industries NCAA Ball State Cardinals Medium Die Cut Decal
4.7 out of 5 stars(172)
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Rico Industries NCAA Ball State Cardinals NCAA Rhinestone Heart Colored Keychain, Red, 3-inches in length
4.7 out of 5 stars(501)
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NCAA Ball State Cardinals Speed Mini Helmet
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Rico Industries NCAA Ball State Cardinals 16-Inch Plastic Street Sign Décor
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Outerstuff NCAA Newborn (0M-9M) Infant (12M-24M) Girls Three Piece Creeper Set, Ball State Cardinals 12 Months
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Ball State University Cardinals NCAA Jumbo Arch Unisex Long Sleeve T-Shirt
4.1 out of 5 stars(27)
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NCAA Ball State Cardinals Tone On Tone Multi, Fabric by The Yard
5.0 out of 5 stars(8)
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Rico Industries NCAA Ball State Cardinals Primary 13" x 18" Double Sided Garden Flag
4.8 out of 5 stars(196)
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Rico Industries NCAA Ball State Cardinals 4.75" x 5" Shape Cut Helmet Decal White
5.0 out of 5 stars(1)
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Ball State University Cardinals Stacked T-Shirt
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Live Sports Live on Paramount+
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Ball State Cardinals Arch Over Officially Licensed Black T-Shirt
5.0 out of 5 stars(4)
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Ball State University Cardinals Logo T-Shirt
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The Best is Yet to Come
5.0 out of 5 stars(19)
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Ball State Cardinals Arch Over Officially Licensed Black Sweatshirt
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Mock GM NBA Fantasy Basketball
3.8 out of 5 stars(9)
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Five Laterals and a Trombone: Cal, Stanford, and the Wildest Finish in College Football History
4.7 out of 5 stars(38)
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Cardinal and Gold: The Oral History of USC Trojans Football
4.8 out of 5 stars(41)
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Ball State Cardinals Stamp Logo Officially Licensed T-Shirt
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NFL America's Game: 1988 49ERS (Super Bowl XXIII)
3.5 out of 5 stars(10)
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Ball State Cardinals Arch Over Logo Officially Licensed T-Shirt
4.2 out of 5 stars(5)
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Ball State University Cardinals Distressed Primary T-Shirt
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Jury Duty - Season 1: Chair Pants
4.8 out of 5 stars(180)
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Ball State Cardinals Varsity Logo Officially Licensed Red V-Neck T-Shirt
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American Football Players Coloring Book: Popular Sport In North America Coloring Pages
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ball-state-cardinals-wordmark-logo-2015-present
Ball State Cardinals
2015 - Present

A wordmark “BALL STATE” in black and below “CARDINALS” in red.

Font: Unknown

ball-state-cardinals-wordmark-logo-2012-present
Ball State Cardinals
2012 - Present

A wordmark “BALL STATE” in black.

Font: Unknown

ball-state-cardinals-wordmark-logo-2012-2015-2
Ball State Cardinals
2012 - 2015

A wordmark “BALL STATE” in black and below “CARDINALS” in red.

Font: Unknown

ball-state-cardinals-wordmark-logo-2012-2015
Ball State Cardinals
2012 - 2015

Triple-lined wordmark “BALL STATE” in black and “CARDINALS” in red.

Font: Unknown

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