Dukes Primary Logo
In 2017, James Madison Dukes changed their primary mark to the vital initials of JMU and removed the royal bulldog.
James Madison Dukes
2017 - Present
2017 - Present
The initials “JMU” are in gold with white highlights on a purple with a gold trim background.
James Madison Dukes
2013 - 2017
2013 - 2017
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials “JMU” is in gold with white highlights on a purple with a gold trim background.
A new shade of gold.
James Madison Dukes
2002 - 2013
2002 - 2013
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials “JMU” is in gold with white highlights on a purple with a gold trim background.
James Madison Dukes
1986 - 2002
1986 - 2002
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials “JMU” is in gold with black trim.