Wordmark Logos
Alabama A&M Bulldogs
Diagonally connected serif block initials "AAMU" in maroon.
Alabama State Hornets
Custom font initials "ASU" in gold.
Alcorn State Braves
A wordmark "Alcorn" in a larger font and "State University" in a smaller font, all in purple.
Arkansas-PB Golden Lions
Initials "UAPB" in gold with white trim and a wordmark "GOLDEN LIONS" in white with gold trim on a black with gold trim background.
Bethune–Cookman Wildcats
Initials aligned diagonally "BCU" in maroon with white trim on a gold-formed background.
Florida A&M Rattlers
The initials "A&M" in green and orange and the wordmark "FLORIDA" in orange.
Grambling State Tigers
Wordmark "Grambling" in black with yellow trim and with a tail above the Grambling primary logo.
Jackson State Tigers
Initials "JSU" with the year 1877 in blue next to the wordmark "JACKSON STATE UNVERSITY" in blue.
Mississippi Valley State Delta Devils
A wordmark "DELTA" in green and a script "Devils" in red on a white background.
Prairie View A&M Panthers
A wordmark "PRAIRIE VIEW A&M UNIVERSITY" in white with black trim.
Southern Jaguars
Wordmark "SOUTHERN" in white with yellow highlights and "JAGUARS" in yellow on a light blue background.
Texas Southern Tigers
Initials "TSU" in white on maroon with grey outline background.
College Sports Fan Products
The Southwestern Athletic Conference (SWAC) stands tall as a dynamic and influential collegiate athletic conference, with its headquarters in Birmingham, Alabama. Committed to showcasing the power of diversity and celebrating the legacy of historically black colleges and universities (HBCUs) in the Southern United States, SWAC serves as a beacon of excellence in collegiate sports.
Established in 1920, SWAC has long been a driving force in providing opportunities for HBCU athletes to compete at the highest level. The conference is a proud National Collegiate Athletic Association (NCAA) member, participating in Division I for most sports. SWAC athletes across various disciplines consistently display extraordinary talent, passion, and dedication, captivating fans and inspiring future generations.
When it comes to football, SWAC's prowess is unmatched. Participating in the Football Championship Subdivision (FCS), previously known as Division I-AA, SWAC's football programs have become legendary, creating an atmosphere of electrifying rivalries, breathtaking plays, and unforgettable moments. The conference's football games are more than just sporting events; they celebrate tradition, community, and the indomitable spirit of HBCU athletics.
To encapsulate the essence and identity of SWAC, the conference proudly displays its wordmark logos. These meticulously crafted designs represent the unity, strength, and resilience that define SWAC and its member institutions. Each logo is a visual testament to the conference's commitment to excellence, highlighting the rich history and vibrant future of HBCU athletics.
However, SWAC's impact extends far beyond the realm of sports. The conference strongly emphasizes academic achievement, personal growth, and community engagement. SWAC student-athletes are encouraged to excel in their studies, become campus leaders, and actively contribute to their communities. Through their accomplishments on and off the field, these remarkable individuals embody the true spirit of SWAC.
As SWAC continues to evolve and grow, its influence reaches new heights. The conference catalyzes change, inspiring progress and breaking down barriers. It nurtures a sense of belonging and pride among its member institutions, fostering an environment where student-athletes can flourish and impact the world.
A flame of passion burns bright in the hearts of SWAC athletes, coaches, and fans. It is a passion that drives them to overcome challenges, defy expectations, and leave a legacy that will endure for generations to come. The Southwestern Athletic Conference is more than just a conference; it is a vibrant tapestry woven together by the shared experiences, triumphs, and dreams of those who proudly call SWAC their home. Through its wordmark logos and unwavering commitment to excellence, SWAC continues to inspire and empower, forever changing the landscape of collegiate athletics.