Cardinals Primary Logo
The Louisville Cardinals' primary logo has been a part of the university’s identity since its inception in 1876. The original design featured an image of a cardinal bird perched atop the “UofL” letters, representing the University of Louisville. This logo was used on uniforms and other apparel until 1976 when it was replaced with a more modern version that still included an image of a cardinal. It also added red and black stripes to represent school colors.
In 1998, another update to the logo took place with some minor changes, including adding shading around both sides of the lettering and making some adjustments to make it appear more three-dimensional. In addition, this new version also incorporated two stars on either side, representing excellence in academics and athletics, respectively. These subtle changes have allowed for greater recognition among fans while still maintaining familiarity with previous versions.
Today, this updated version is widely recognized by students and alumni, who proudly show their support for their beloved team by wearing clothing featuring this iconic symbol or displaying merchandise such as flags or banners bearing its likeness throughout campus grounds during game days. It stands out amongst many collegiate logos due not only because it is visually appealing but because its long history makes it a symbolic representation that all members can appreciate within the Cardinal Nation community alike!
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2013 - Present
A red, white, yellow and black angry looking Cardinal facing to the right.
New shade of red added to this logo.
2000 - 2013
A angry looking cardinal holding up a wing with wordmark “LOUISVILLE” in white with a black background and “CARDINALS” in white with black trim.
1978 - 2000
An angry Cardinal is ready to fight wearing a white and red sweatshirt with a letter “L” in red with black trim.
1963 - 1978
An angry strutting cardinal in red with teeth showing and the letter “L” in white on its chest while wearing white boots.
1953 - 1963
An angry red cardinal with wings resting on its hips perched on a large block L in red, yellow, and black. Commonly found with `Fighting Cardinals` in a simple font across the lower portion of the L.