Primary Logos

The Big 12 Conference: A Powerhouse of Collegiate Athletics
Situated in the bustling city of Irving, Texas, the Big 12 Conference stands tall as a formidable ten-school collegiate athletic conference. Serving as a beacon of excellence in the world of college sports, this conference has firmly established itself as a force to be reckoned with.
A Diverse Membership: Ten Schools, One Goal
The Big 12 Conference boasts a diverse and prestigious membership, comprising ten exceptional schools that have made their mark in both academics and athletics. From the legendary University of Texas at Austin to the spirited Oklahoma State University, each member institution contributes a unique blend of talent, tradition, and dedication. United by a shared commitment to athletic supremacy, these schools forge fierce rivalries, create unforgettable moments, and inspire generations of aspiring athletes.
Headquartered in Irving, Texas: A Nexus of Innovation and Collaboration
Nestled within the vibrant city of Irving, Texas, the Big 12 Conference's headquarters serve as a hive of innovation and collaboration. This central hub acts as a catalyst for effective communication and seamless coordination among conference officials, member institutions, and the broader athletic community. From strategic planning to the organization of awe-inspiring events, the headquarters in Irving play a pivotal role in ensuring the Big 12 Conference operates with precision and success.
A Stellar Division I Member: Fostering Excellence Across Sports
As a proud member of the NCAA's prestigious Division I, the Big 12 Conference consistently upholds a commitment to excellence across a multitude of sports. From the gridiron battles of football to the high-flying dunks on the basketball court, the conference's member institutions leave no stone unturned in their pursuit of greatness. With a strong emphasis on comprehensive athletic programs, the Big 12 Conference attracts top-tier athletes, nurtures their talent, and propels them to national prominence.
Excellence in All Sports Except Hockey and Men's Soccer
While the Big 12 Conference excels in the majority of sports, it does not currently sponsor hockey or men's soccer. However, this deliberate focus allows the conference to channel its resources and attention towards the sports in which it thrives. By concentrating on areas of strength, the Big 12 Conference ensures that its member institutions can fully commit to achieving unparalleled success and elevating their standing within the collegiate athletic realm.
Big 12 Primary Logo: A Symbol of Unity and Identity
The Big 12 Conference's primary logo stands as a powerful symbol of unity and identity. Crafted with meticulous attention to detail, this iconic emblem encapsulates the conference's unwavering dedication to athletic achievement, sportsmanship, and camaraderie. With its captivating design and carefully chosen elements, the primary logo serves as a visual representation of the Big 12 Conference's core values and aspirations.
A Vibrant Community: Fans and Alumni
The Big 12 Conference thrives on the unwavering support of its vibrant community of passionate fans and loyal alumni. These dedicated individuals play an integral role in creating an electric atmosphere during games and competitions, infusing the conference with an undeniable energy and enthusiasm. The Big 12 Conference fosters a strong sense of community and engagement, allowing fans and alumni to forge enduring connections and lifelong memories through their shared love for their schools and the conference.
A Legacy of Success and Sportsmanship
The Big 12 Conference boasts an illustrious legacy of success and sportsmanship. Its member institutions have achieved countless conference championships, national titles, and individual accolades throughout its storied history. While the conference is synonymous with fierce competition, it also places tremendous importance on exemplary sportsmanship, promoting an environment of respect, fair play, and integrity in all athletic endeavors.
In conclusion, the Big 12 Conference, headquartered in the vibrant city of Irving, Texas, stands tall as a powerhouse of collegiate athletics. With its diverse membership, unwavering commitment to excellence, deliberate focus on specific sports, iconic primary logo, passionate community of fans and alumni, and enduring legacy of success and sportsmanship, the Big 12 Conference continues to shape the landscape of college sports while honoring its extraordinary heritage.
Big 12 Products

BYU Cougars
A white letter "Y" on a dark blue oval background. A slightly smaller letter, "Y."

Central Florida Knights
Initials "UCF" in gold with white highlights on a formed black background arranged in a diagonal pattern. Changed their color gold.

Cincinnati Bearcats
Black letter “C” with toes to form bearcat’s paw above a bold red underscore.

Houston Cougars
Red interlocking beveled letters “UH” with white and red. Promoted to Primary status in December 2017.

Iowa State Cyclones
A red beveled with yellow trim letter "I" with a arched yellow with red trim wordmark "STATE."

Kansas Jayhawks
Right-facing Jayhawk in blue, red, and yellow wearing shoes and "KU" on the chest. Change to the shade of blue and a new font Trajan typeface.

Kansas State Wildcats
A silhouetted side view of a wildcat's head in purple. A new darkened purple.

Oklahoma Sooners
A slight streamlining alteration to the red interlocking initials "OU" mark to improve its symmetry. The shade of Crimson was slightly changed.

Oklahoma State Cowboys
Updated initials "OSU" mark, simplified from the previous primary logo by removing extra black outline.

TCU Horned Frogs
Three letters "TCU" in purple with white trim in an arched pattern. The letters "TCU" represent the school Texas Christian University. After a year a new shade of purple became the primary color, which they…

Texas Longhorns
Front view of a burnt orange long-horned bull head. Another shade of Burnt Orange changed.

Texas Tech Red Raiders
Red and black beveled letters "TT" with one letter "T" large and the other is small.