Primary Logos
The Big 12 Conference is a ten-school collegiate athletic conference headquartered in Irving, Texas. It is a member of the NCAA's Division I for all sports, except hockey and men's soccer. Big 12 Primary Logo.
Iowa State Cyclones
A red beveled with yellow trim letter "I" with a arched yellow with red trim wordmark "STATE."
Kansas Jayhawks
Right-facing Jayhawk in blue, red, and yellow wearing shoes and "KU" on the chest. Change to the shade of blue and a new font Trajan typeface.
Kansas State Wildcats
A silhouetted side view of a wildcat's head in purple. A new darkened purple.
Oklahoma Sooners
A slight streamlining alteration to the red interlocking initials "OU" mark to improve its symmetry. The shade of Crimson was slightly changed.
Oklahoma State Cowboys
Updated initials "OSU" mark, simplified from the previous primary logo by removing extra black outline.
TCU Horned Frogs
Three letters "TCU" in purple with white trim in an arched pattern. The letters "TCU" represent the school Texas Christian University. After a year a new shade of purple became the primary color, which they…
Texas Longhorns
Front view of a burnt orange long-horned bull head. Another shade of Burnt Orange changed.
Texas Tech Red Raiders
Red and black beveled letters "TT" with one letter "T" large and the other is small.
