
Bulldogs Primary Logo
The Butler Bulldogs have a long and proud history of sports excellence, which is reflected in their primary logo. The first iteration of the Bulldogs’ official mascot was adopted in 1930 as part of the school's newly formed basketball program. This original design featured a bulldog wearing an athletic jersey with "Butler" written across its chest, along with two crossed bones behind it to signify strength and courage.
Since then, there have been numerous iterations and redesigns over the years that still maintain some core elements from the original design while also reflecting changing trends within collegiate athletics. For example, one version released in 2004 featured a more modernized look by incorporating bolder colors and sharper lines into its overall aesthetic; this particular logo has become one of the most recognizable symbols associated with Butler University Athletics today. Additionally, recent versions introduced subtle changes such as adding paw prints around certain lettering or including stars on either side to represent success achieved throughout all sports programs at Butler University over time - these modifications continue to help keep up with current branding trends while simultaneously honoring past accomplishments made by Bulldog teams throughout their history.
Overall, the evolution of Butler's primary logo has served not only as an effective marketing tool for promoting school spirit but also provided insight into how far they've come since adopting it nearly ninety years ago. As new generations pass through campus, it will be interesting to see what further tweaks are made moving forward so that future students can proudly display their own unique interpretation when representing this iconic symbol both on-and off-campus alike!

2019 - Present
Front view of a bulldog in white, blue, and grey.

2015 - 2019
Front view of a bulldog in white, black, and grey.

2008 - 2015
Front view of a bulldog in white, and blue on a blue circle background.
The darker blue is used in this version.

1990 - 2008
Front view of a bulldog in white, and blue on a blue circle background.

1985 - 1990
A white with blue trim Bulldog above a wordmark “BUTLER” in blue.

1969 - 1985
A white and blue bulldog’s head in a blue background circle with an arched wordmark “BUTLER” in white.