Badgers Wordmark Logo

The Wisconsin Badgers wordmark logo is one of the most recognizable logos in college sports. It has been around since 1949 and has gone through several iterations over the years, but it still retains its iconic look. The original logo featured a black script font with a red outline and was used until 1980 when it was replaced by an italicized version of the same font. This design lasted until 2002 when a new version featuring two white lines above and below “Wisconsin” was adopted as part of an overall rebranding effort for all University athletics teams.

In 2009, another update to the Wisconsin Badger wordmark came about as part of yet another branding initiative for all University athletic programs; this time opting for more modern fonts that were easier to read from farther away distances such as on television broadcasts or at stadiums during games. The updated design also incorporated bolder colors which made them stand out even further than before while maintaining their classic aesthetic appeal that fans have come to know and love over time.

Today's current iteration features subtle changes such as slightly thicker lettering along with additional shading effects behind each letter giving them even more depth than previous versions had done previously; making sure they remain up-to-date while staying true to their roots at heart - something which will no doubt keep fans cheering on their beloved team in style well into future generations!