Hoosiers Wordmark Logo
The Indiana Hoosiers have a long and storied history, dating back to their founding in 1887. Over the years, their logo has undergone several changes to reflect the evolution of the team's identity. The first version of the logo was designed by former coach Branch McCracken in 1940 and featured a large "I" with an outline of Indiana inside it. This design was used until 1981 when they unveiled an updated version that featured two crossed basketballs over top of a yellow block "I". This design remained unchanged for nearly three decades before being redesigned again in 2010 with more emphasis on the color red and bolder lines.
The most recent iteration of this iconic wordmark debuted during the 2014-15 season as part of head coach Tom Crean’s “rebranding” effort for the IU Basketball program which included new uniforms as well as updated logos across all sports teams at IUPUI (Indiana University Purdue University Indianapolis). The current logo features bold lettering along with a larger font size compared to previous versions; additionally, it also incorporates both primary colors associated with school - cream/red - into its design giving it a modern yet classic look that reflects what Hoosier Nation stands for strength & tradition!
Overall, throughout its history, Indiana Hoosiers' wordmark Logo has gone through numerous iterations but one thing remains constant – a sense of pride & loyalty towards alma mater! It is not only a widely recognized symbol around the state but also nationally due to strong ties between university athletics programs & fans who support them day after day no matter what happens on the court or field! Ultimately this makes us proud to be a part of such an amazing institution like IU so let's go HOOSIERS!!
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2002 - Present
Hoosiers primary logo with wordmark “INDIANA” in red.Font: Benton Sans
2002 - Present
Hoosiers primary logo with wordmark “INDIANA” in white on a red background.Font: Benton Sans
1982 - 2001
Wordmark “INDIANA HOOSIERS” in red with white and black trim, next to the Hoosiers primary logo.Font: Benton Sans
1820 - Present
Wordmark arched “INDIANA” in red.Font: Benton Sans