Chattanooga Mocs
A side view of a mockingbird in navy, white, and silver with a gold outline.
East Tennessee State Buccaneers
A side view of a pirates head in navy and gold wearing a pirate's hat, scarf and earring.
Furman Paladins
A front view of a paladin in black, purple, silver, white and black wearing a helmet with a purple plume above the top and bottom arched wordmark "PALADINS" in white with silver highlights on a black background with purple and silver highlights and an arched "FURMAN UNIVERSITY" in white.
Mercer Bears
An arched wordmark "MERCER" in orange with white and black trim on a cream background and "BEARS" in white on a black background above a bear's head in black, and white.
Samford Bulldogs
An initials "SAM" in white with grey and blue trim and with a blue period in front of the letter "U" in red with white and blue trim.
The period places emphasis that the school is SAMford, not STANford.
The Citadel Bulldogs
An angled view of mascot "G3" (short for General III) a bulldog in blue and white with a military collar similar to a full-dress military uniform in Infantry blue with blue highlights and trim. A wordmark "THE CITADEL" in blue below their mascot.
UNC Greensboro Spartans
A Spartan's head in blue and grey wearing a gold helmet with a blue plume and a white trim.
VMI Keydets
Interlocked initials "VMI" with the letter "V" in gold with red trim, the letter "M" in red, and the letter "I" in white with red trim.
A new shade of red again.
Western Carolina Catamounts
A wordmark "WESTERN CAROLINA" in gold with gold trim on a white background and "CATAMOUNTS" in white on a banner in purple with gold trim above a side view Catamount's head in purple, gold and white.
A new shade of gold.
Wofford Terriers
A terrier's head in black and white with a studded collar in gold and black.
A former primary logo.
Southern Conference Logo History
The Southern Conference logo has a long and storied history, with its alternate logos reflecting the growth of one of the oldest major college athletic conferences in the United States. These alternate designs complement the primary logo while showcasing the identity of the Southern Conference teams in unique and dynamic ways.
In the early years, the alternate logos were simple and text-based, much like the primary Southern Conference logo. As the conference evolved, so did the SoCon logo variations. Designers added stylized elements and modern touches to make each alternate logo visually distinct, while still connecting to the overall identity of the Southern Conference teams.
Alternate logos have always been created to work alongside the primary Southern Conference logo, offering a flexible design for different applications. They often feature streamlined or simplified versions of the SoCon logo, allowing schools and media to display the brand in situations where the primary logo might not fit as well. This versatility strengthens the conference’s visual presence across merchandise, digital platforms, and uniforms.
Today, the alternate logos of the Southern Conference continue to celebrate both tradition and modern design. They honor the conference’s history while highlighting the individuality of each member team. Together with the primary Southern Conference logo and SoCon logo iterations, these alternate logos represent unity, pride, and the ongoing commitment to excellence in athletics among all Southern Conference teams.
"School Spirit Never Graduates"
From the first kickoff to the Final Four, your colors represent a lifetime of memories. Celebrate the traditions that define your campus and rep your alma mater with officially licensed gear for every season.
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