Terrier Primary Logo
The Boston Terrier primary logo has been a part of NCAA history for over 100 years. The iconic image of the terrier with its distinctive black and white markings is recognized around the world as an emblem of excellence in collegiate sports.
The original design was created by Dr. William O'Connor, a professor at Harvard University, who wanted to create an official mascot for his alma mater's athletic teams in 1915. He chose the Boston Terrier because he felt it represented "the spirit and determination" that all athletes should strive for during competition.
Since then, this classic logo has become synonymous with college athletics everywhere - from universities like Harvard to smaller schools across America - and continues to be used today on everything from team uniforms to merchandise items such as t-shirts and hats bearing its likeness.
While some minor adjustments have been made over time (such as changing the color scheme), most notably when they switched out red eyes for blue ones in 1973, it remains largely unchanged since its inception more than a century ago! This is a testament both to how timelessly stylish this design truly is and also just how much pride people take in their favorite university’s team colors or logos – something that will never go out of style no matter what changes occur elsewhere within NCAA sports culture!
2015 - Present
A black, white, and red terrier with arms crossed in front of two initials “BU” in red with black trim and above a wordmark “BOSTON UNIVERSITY” in white on a red background.
A brighter shade of red.
2005 - 2015
A black, white, and red terrier with arms crossed in front of two initials “BU” in red with black trim and above a wordmark “BOSTON UNIVERSITY” in white on a red background.
1996 - 2005
A black and white terrier with arms crossed between the wordmark “BOSTON UNIVERSITY TERRIERS” in white with black trim on red with black trim rectangle background.
1980 - 1996
A wordmark “BOSTON UNIVERSITY” in red with the head of a terrier in black.
1960 - 1980
A slightly turned to its left terrier’s head in red and white with black trim.