UMass Lowell River Hawks
A right-facing river hawk’s head is in red, white, and blue above the wordmark “UMASS LOWELL” in white with red trim on a blue background. Shades of red and blue changed, and shading from the teeth and eyes were eliminated.
River Hawks Wordmark Logo
For sports fans, the UMass Lowell River Hawks' wordmark logo history is an exciting topic. The University of Massachusetts Lowell (UMass Lowell) has a long and rich history in athletics that dates back to the early 1900s. Over the years, their teams have been known by various names, including Redmen, Chiefs, Indians, and now River Hawks.
The original team name was “Redmen,” which was chosen due to the school colors being red & white at that time. In 1972, they changed it to “Chiefs” as part of a Native American theme for their mascot, but this didn't last long because some felt it was offensive, so in 1978, they switched again, this time choosing “Indians” as their new moniker until 2006 when after much consideration they decided on "River Hawks" which remains today.
With each change came a new logo design with its unique look and feel - from classic cartoon-style depictions of Native Americans or birds perched atop arrows pointing skyward, all representing strength & courage while embodying UMass Lowells' spirit! The current logo features two hawks facing each other with broad open wings, symbolizing unity among students, faculty staff, alumni, friends & family alike – something we can all be proud of!
In conclusion, UMass Lowell's athletic teams have gone through several changes over the years. Still, one thing has remained constant: Their commitment to excellence on and off the field/court/mat, etc. This is evident through successful seasons year after year and in how well-crafted logos represent them visually - something any sports fan should appreciate!
UMass Lowell River Hawks
2016 - Present
A double-lined wordmark "UMASS LOWELL" in blue with white trim and a red outline on a blue background.
New shade of red and blue.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs
UMass Lowell River Hawks
2016 - Present
A wordmark "UMASS LOWELL" in white with a red outline on a blue formed background.
Newer shade of red and blue.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs
UMass Lowell River Hawks
2006 - 2012
A wordmark "UMASS LOWEL" in white with grey highlights and a red outline on a blue background and a arched bottom "RIVER HAWKS" in blue with white trim on a blue background.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs
UMass Lowell River Hawks
2006 - 2012
A wordmark "UMASS LOWELL" in white with a red outline on a blue formed background.
New shade of red and blue.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs
UMass Lowell River Hawks
2006 - 2012
A arched bottom "RIVER HAWKS" in blue with white trim on a blue background.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs
UMass Lowell River Hawks
2006 - 2012
A double-lined wordmark "UMASS LOWELL" in blue with white trim and a red outline on a blue background.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs
UMass Lowell River Hawks
2006 - 2012
A wordmark "UMASS LOWELL" in white with a red outline on a blue formed background.
Font: Sans Serif
https://www.typography.com/fonts/styles/sans-serifs