
Bruins Wordmark Logo
The UCLA Bruins wordmark logo has been a symbol of excellence and tradition since its inception in the mid-1920s. The iconic blue, gold, and white design are one of the most recognizable logos in college sports. It’s also one of the oldest—the original design dates back to 1926 when it was first used for football programs at UCLA.
Since then, there have been several iterations of the logo over time as different teams adopted it for their own purposes. In 1950, an updated version with a more modern look was introduced by legendary basketball coach John Wooden; this version became widely known as “Wooden’s Logo." This new logo featured simpler lines and bolder colors than its predecessor; it remains largely unchanged today despite some minor tweaks throughout history such as switching from serif to sans-serif font or adding subtle details like stars or stripes around certain letters.
In recent years, variations on this classic style have become popular among fans who want to show off their Bruin pride while still maintaining respect for traditional designs that embody school spirit like no other emblem can do so well. Whether you prefer vintage looks or contemporary styles, there's sure to be a variation on UCLA's iconic wordmark logo that speaks directly to your heart!

2017 - Present
Straight block wordmark “CHAMPIONS MADE HERE” in blue.
A school motto after has to win 100+ total championships, among the most in the NCAA.
Font: Custom

2017 - Present
Arched block wordmark “BRUINS” in all blue.
Font: Custom

2017 - Present
Arched block initials “UCLA” in all blue.
Font: Custom

1996 - 2016
An arched wordmark acronym “UCLA” in yellow with white trim on a blue background. The acronym represents the University of California, Los Angeles.
Font: NCAA UCLA Bruins by The Sports Fontshttps://fontlot.com/ncaa-ucla-bruins-2017-standard.font

1996 - 2016
An arched wordmark acronym “UCLA” in blue with yellow trim. The acronym represents the University of California, Los Angeles.
Font: NCAA UCLA Bruins by The Sports Fontshttps://fontlot.com/ncaa-ucla-bruins-2017-standard.font

1996 - 2016
An arched wordmark acronym “UCLA” in yellow with blue trim. The acronym represents the University of California, Los Angeles.
Font: NCAA UCLA Bruins by The Sports Fontshttps://fontlot.com/ncaa-ucla-bruins-2017-standard.font

1996 - 2001
Wordmark acronym “UCLA” in blue with yellow trim. The acronym represents University of California, Los Angeles.
Font: Unknown