Minutemen Wordmark Logo
The Massachusetts Minutemen have a long and storied history, dating back to the American Revolution. The team's wordmark logo has become an iconic symbol of the state, representing its proud heritage and strength in battle.
Originally designed by graphic artist John McConnell in 1975, the original logo featured a white star on a blue circle with "Minutemen" written above it in gold lettering. This design was meant to commemorate the bravery of those who fought for freedom during America's fight for independence from Britain. Over time this classic design became synonymous with Massachusetts sports teams as well as other organizations throughout New England that wanted to honor their past heroes and struggles for freedom.
In 2016, after 40 years of using McConnell’s original concept, Boston-based branding agency SME redesigned the Minuteman logo into its current iteration; featuring an updated version of McConnell’s star within a shield shape along with “Massachusetts” written across it instead of just “Minutemen". This new look was meant to represent both tradition and progress while still honoring past generations who fought so hard for our freedoms today—a sentiment that is echoed through every game they play wearing these colors proudly on their uniforms!
The shield shape also serves another purpose: reminding fans that no matter what adversity may come up against them or how difficult times may be ahead–they will always stand strong together like one unified family under this emblematic banner! Whether you are born & bred Masshole or just passing through town looking at all things Red Sox/Patriots related –the sight (and sound)of seeing & hearing those three words together still carries significant meaning even today–Massachusetts Minutemen!!
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Wordmark “MASSACHUSETTS” in red with white trim.
In 2021, UMass removed the bevels from their logos and adopted a new shade of maroon.Font: Unknown
Initials “UM” in red with white and black trim.Font: Custom
A wordmark “UMASS” in red with white and black trim.Font: Custom