Bruins Alternate Logo
The UCLA Bruins alternate logo has a long and storied history that dates back to the early days of college sports. The iconic blue bear design is one of the most recognizable logos in all of collegiate athletics, and it has been used by the university since its inception in 1919. From its original iteration as a simple silhouette to modern incarnations featuring detailed artwork, the UCLA Bruins alternate logo has evolved over time while still maintaining an unmistakable connection with its roots.
When originally designed in 1919, the UCLA Bruins’ alternate logo was simply a silhouette drawing of an anthropomorphic bear wearing athletic clothing such as shorts and sneakers. This basic but effective design proved popular among fans for decades before being updated with more intricate artwork during World War II when resources were limited due to rationing efforts at home. This new version featured more detail on both sides of the image including stars around each arm which symbolized victory from battlefronts abroad; this patriotic theme remained until after WWII when it was changed yet again into what we now recognize today: A full-color graphic depicting Bruin mascot Joe Bruin proudly standing atop his beloved campus buildings surrounded by palm trees against a navy blue background sky dotted with white stars representing California’s state flag colors red & gold (or “Old Gold”).
Today's version features updates such as adding shading effects or changing up some elements like Joe's outfit or facial expression but overall remains faithful to its origins while offering subtle changes that keep things fresh without straying too far away from tradition - something any true fan can appreciate! Whether you are looking for vintage nostalgia or modern flair, there is no denying that this classic emblem will always be synonymous with University Of California Los Angeles athletics – Go Bruins!
Bruins Products
2017 - Present
Scripted wordmark “Bruins” in all blue.
2017 - Present
Olde english letter “B” Logo in all blue.
2017 - Present
Straight block initials “UCLA” in all blue.
2017 - Present
Straight block wordmark “BRUINS” in all blue.
2004 - Present
A bruin in the middle of a blue with yellow and black outline circle and a wordmark “UCLA” in blue with yellow and black trim and “BRUINS” in yellow with black trim on the bottom.
2004 - Present
A bruin on top and a acronym “UCLA” in blue with yellow trim on a black background. The acronym represents University of California, Los Angeles.
2004 - 2016
A bruin on top and a wordmark “BRUINS” in blue with yellow trim on a black background.
1996 - 2004
A Bruin’s head above bowtie wordmark “BRUINS” in blue with gold outline on a black 3-D background.
1996 - 2016
Yellow paw print on a powder blue background.
1996 - 2016
Blue paw print on a powder yellow background.
1996 - Present
Acronym “UCLA” scripted in yellow on a blue background. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in yellow with a tail on a blue background. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue with a underscore. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in yellow with a underscore and wordmark “ATHLETICS” in blue on a blue background. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in yellow with a underscore and wordmark “BRUINS” in blue on a blue background. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue with a yellow outline and a underscore. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue with a yellow outline on a black outlined background and a underscore. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue and a yellow outline with a underscore and wordmark “BRUINS” in yellow. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue and a yellow outline with a underscore and wordmark “ATHLETICS” in yellow. The acronym represents University of California, Los Angeles.
1996 - 2016
Acronym “UCLA” scripted in blue with a yellow outline on a black outlined background and a underscore with a wordmark “ATHLETICS” in yellow. The acronym represents University of California, Los Angeles.
1996 - 2003
A bear/bruin in a blue ring with wordmark “UCLA” in blue with yellow trim and “BRUINS” in yellow with black trim.
1972 - 2016
The letter “B” in an olde english font in blue with white outline on a yellow background. The letter “B” represents the nickname Bruins.
1972 - 2016
The letter “B” in an olde english font in yellow with white outline on a blue background. The letter “B” represents the nickname Bruins.
1972 - 2016
The letter “B” in an olde english font in yellow with blue outline. The letter “B” represents the nickname Bruins.
1972 - 2016
The letter “B” in an olde english font in blue with yellow outline. The letter “B” represents the nickname Bruins.
1964 - 1995
Acronym “UCLA” scripted in blue with a underscore. The acronym represents University of California, Los Angeles.
1964 - 1995
Acronym “UCLA” scripted in black with a underscore. A wordmark “University of California Los Angeles” in black.
