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San Diego State Aztecs Primary Logo

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san-diego-state-aztecs-primary-logo

Aztecs Primary Logo

The San Diego State Aztecs have been proudly representing their school and the city of San Diego since 1921. Throughout the years, they’ve had multiple logos to represent them, but one logo stands out as a timeless classic: The Primary Logo. This iconic design has become synonymous with SDSU athletics and is recognized by fans all over the country.

The original version of this logo was created in 1968 when Al Cappuccilli became head coach at SDSU for football and basketball teams. He wanted to create a new look that would help establish an identity for his teams that could be easily recognizable on television broadcasts or in print media such as newspapers or magazines. With input from other members of staff, he designed what is now known as “the primary logo” which featured an Aztec warrior holding up two spears crossed together above his head – symbolizing strength, courage, and determination - set against a shield bearing three stars (representing California).

In 1991 minor changes were made to give it a more modern appeal while still keeping its traditional roots intact; these included making the font bolder so it was easier to read on apparel items like t-shirts or hats plus changing some colors around including replacing red with black which gave it more contrast against lighter backgrounds such as banners hung inside stadiums during sporting events held there throughout each year. Additionally, small details like adding shading behind certain elements helped make this design stand out even further from others being used at competing schools across NCAA Division I conferences nationwide.

Today, you can find versions of this same primary logo everywhere; whether printed onto official team merchandise sold online/in stores, embroidered into uniforms worn by student-athletes competing every weekend during fall & winter seasons, displayed prominently within Qualcomm Stadium where home games take place each year - just about anywhere! It's become synonymous not only with SDSU sports but also represents pride & spirit within entire city limits too!




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San Diego State Aztecs National Championship 2023 Basketball T-Shirt
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TCK San Diego State Aztecs stadium NCAA Licensed Crew Socks (8-13)
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NCAA San Diego State Aztecs Lanyard Keychain Id Holder Black
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For Bare Feet NCAA SAN DIEGO STATE AZTECS Spray Zone Crew Sock Team Color Large
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For Bare Feet NCAA SAN DIEGO STATE AZTECS Spray Zone Crew Sock Team Color Youth
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NCAA San Diego State Aztecs Small Static Cling Decal
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FBF For Bare Feet NCAA San Diego State Aztecs 4 Stripe Deuce Crew Sock Team Color MEDIUM
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Campus Colors NCAA Adult Gameday Cotton T-Shirt - Premium Quality - Semi-Fitted Style - Officially Licensed Product (San Diego State Aztecs - Black, X-Large)
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Rico Industries NCAA San Diego State Aztecs NCAA Rhinestone Heart Colored Keychain, Black, 3-inches in length
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Rico Industries San Diego State Aztecs Lanyard NCAA Premium Accessory with Button Clip and Breakaway End
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NCAA SDSU San Diego State Aztecs Women's Racerback Tank Top 01AMAM16 - White, S
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Rico Industries San Diego State Aztecs NCAA Officially Licensed Lanyard. Double Sided Print, Great for Any Fan & Student. Detachable Buckle. Safe, Functional, and Light Weight
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Rico Industries NCAA San Diego State Aztecs Primary 13" x 18" Double Sided Garden Flag
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NCAA SDSU San Diego State Aztecs Men's/Women's Boyfriend T-Shirt 01AMAM16 - Sport Grey, 2XL
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Barnesmith San Diego State Aztecs Long Sleeve T-Shirt, Classic, Charcoal Grey, Medium
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San Diego State Aztecs National Championship 2023 Basketball T-Shirt
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NCAA San Diego State Aztecs Premium Women's Ideal V Neck RYLSDS02 - Black, Large
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Barnesmith San Diego State Aztecs Long Sleeve T-Shirt, Classic, Black, Medium
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The Game NCAA Adult Bar Hat - Garment Washed Twill - Embroidered Design - Elevate Your Style and Show Your Team Spirit (San Diego State Aztecs - Black, Adult Adjustable)
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NCAA San Diego State Aztecs 1897" Youth T-Shirt RYLSDS11 - Dark Heather Grey, Medium
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Barnesmith SDSU San Diego State University Aztecs Long Sleeve Adult Unisex T-Shirt, Heritage, Black, X-Large
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For Bare Feet NCAA San Diego State Aztecs 4 Stripe Deuce Crew Sock Team Color YOUTH
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Rico Industries NCAA San Diego State Aztecs Quad Decal
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SDSU San Diego State University Aztecs NCAA Women's Cinder Tee T-Shirt Heather Charcoal XL
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Barnesmith San Diego State University SDSU Aztecs Short Sleeve Adult Unisex T-Shirt, Classic, Black, X-Large
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Choose your favorite San Diego State Aztecs primary logo?




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san-diego-state-aztecs-primary-logo
San Diego State Aztecs
2013 - Present

Scarlet letter “S” interlocked with a black letter “D” and black spear going through the middle of the letter “D.”


san-diego-state-aztecs-primary-logo-2002-2012
San Diego State Aztecs
2002 - 2012

Scarlet with gold trim letter “S” with a wordmark “STATE” in gold interlocked with a black with gold trim letter “D” and black spear going through the middle of the letter “D.”


san-diego-state-aztecs-primary-logo-1997-2001
San Diego State Aztecs
1997 - 2001

Aztec head wearing a headdress over a red wordmark “AZTECS” in red with white trim on black with gold trim banner.


san-diego-state-aztecs-primary-logo-1983-1996
San Diego State Aztecs
1983 - 1996

A Aztec warrior wearing a scarlet, white and black headdress.


san-diego-state-aztecs-primary-logo-1961-1982
San Diego State Aztecs
1961 - 1982

Red Aztec petroglyph.


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