Colonials Wordmark Logo
The George Washington Colonials are a Division I college athletics program located in Washington, D.C. The school has a long and storied history of athletic excellence, which is reflected in the iconic wordmark logo that it has used for decades to represent its teams and programs.
George Washington University adopted the Colonial nickname shortly after its founding by an act of Congress in 1821. This was done as a tribute to America’s first president, George Washington himself - who had also served as commander-in-chief of the Continental Army during the Revolutionary War (1775–83).
For many years thereafter, GWU's sports teams simply went by “Colonials” without any accompanying logo or branding elements – until 1982 when they unveiled their now famous wordmark design featuring two crossed swords with “GW” written across them above an archway bearing the university name beneath it all: "GEORGE WASHINGTON COLONIALS". This unique visual identity quickly became synonymous with GWU Athletics and remains so today – more than thirty years later!
Since then there have been several minor adjustments made to this classic design over time; most notably being slight modifications such as color changes (the current version uses navy blue & white) or font updates (the current typeface is called 'Gotham Bold'). But despite these tweaks here & there throughout its lifetime - one thing that has remained constant about this beloved iconography since day one is how instantly recognizable it still continues to be among fans worldwide!
From professional athletes wearing custom jerseys emblazoned with their own personalized versions on game days...to students proudly donning t-shirts adorned with prideful displays while cheering on their team from home...it's clear that no matter what else may change within collegiate sports culture at large - people will always find comfort & familiarity in seeing those familiar crossed swords representing both past victories won AND future triumphs yet ahead for generations of proud Colonials everywhere!
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2006 - Present
Wordmark “COLONIALS” in gold with white highlights on a blue-formed background.Font: Custom
2005 - 2006
A gold with white highlights the initials “GW” with blue trim.Font: Custom
1998 - 2006
Wordmark “COLONIALS” in yellow with white highlights on a blue formed background.Font: Custom
1998 - 2006
Wordmark “COLONIALS” in gold with white highlights and “GEORGE WASHINGTON UNIVERSITY” in white on a blue-formed background.Font: Custom
1998 - 2006
A blue, grey, and white upper body colonial holding a replica of the Washington Monument above a wordmark “COLONIALS” in yellow with white highlights on a blue-formed background.