The Alliance of American Football (AAF) brought fresh air to the football landscape with its innovative approach. Alongside the league's inception in 2018, each of the eight teams introduced their primary logos, marking the beginning of a new chapter in their respective histories.
The Arizona Hotshots, with their fiery determination, unveiled a logo that embodied their team spirit. A blazing football, engulfed in flames, conveyed their intent to dominate the field. The logo's vibrant red and yellow color scheme symbolized the intensity and energy of the Hotshots' playstyle.
In Birmingham, the Iron made a statement with their primary logo. Depicting a strong and robust anvil, the logo showcased the team's tough and resilient nature. The Iron's logo, with its striking black and silver color palette, perfectly reflected their hard-hitting style of play.
The legends of Memphis were represented by a majestic blue stallion galloping fearlessly across their primary logo. The horse, symbolizing strength and determination, embodied the team's unwavering spirit. The logo's elegant design and harmonious combination of blue and silver captured the essence of the Memphis Legends.
The Orlando Apollos took inspiration from Greek mythology, naming themselves after the sun god Apollo. Their primary logo showcased a radiant sun emitting light rays, representing the Apollos' vibrant energy. The logo's bold orange and gold scheme exuded power and confidence.
The Salt Lake Stallions' primary logo featured a mighty stallion charging forward with speed and strength. The Stallions' logo, with its sleek design and contrasting navy blue and silver color combination, epitomized the team's determination and tenacity.
San Antonio Commanders' logo portrayed a fierce and stoic Roman helmet, symbolizing their leadership and strategic approach to the game. The logo's bold red and silver colors and intricate detailing showcased the Commanders' dedication to precision and excellence.
The Atlanta Legends' primary logo exuded a sense of grandeur, featuring a regal lion's head. The lion, a symbol of strength and courage, perfectly represented the Legends' fearless approach to the game. The logo's striking red and gold color scheme added a touch of majesty to their visual identity.
Finally, the San Diego Fleet showcased a primary logo that embodied their maritime theme. A mighty battleship, surrounded by waves symbolized the Fleet's dominance and determination. The logo's navy blue and silver palette captured the team's calm and commanding presence.
Each AAF team embarked on its journey with a distinct and captivating primary logo. These logos not only represented the essence of their respective teams but also added an element of excitement and visual appeal to the league as a whole.
Two red, yellow and white fire axes crisscrossed in front of green with yellow trim firefighter badge with a fire and the letters "AZ" in red. Wordmark "ARIZONA" in yellow on top and "HOTSHOTS" in…
A gold, purple and white crown above a wordmark "ATLANTA" in gold and "Legends" in custom purple font.
A black, silver and white iron football with the letter "B" above the wordmark "BIRMINGHAM" in silver and "IRON" in black with a silver underline.
A blue and red letter "E" with a streaking blue jet flying through the letter and wordmark "MEMPHIS" in red and "EXPRESS" in blue with a streak going through the wordmark and a red underline.
A navy blue, dark orange and bright orange Apollo God pointing an arrow within a letter "O" and wordmark "ORLANDO" in orange and "APOLLOS" in blue.
Salt Lake Stallions
A light blue, grey and dark blue stallion with a letter "S" a part of the stallion. Wordmark "SALT LAKE" in light blue on top and "STALLIONS" in a combination of light blue and dark…
San Antonio Commanders
A red, maroon and silver shield with a silhouette of the Alamo in red and a white star near the bottom and a silver, white and maroon sword across the shield. Wordmark "SAN ANTONIO" in…
San Diego Fleet
A gray and battleship gray battleship on a yellow with battleship gray outline shoulder patch military ranking. Wordmark "SAN DIEGO" in yellow on top and "FLEET" in battleship gray.