Eastern Illinois Panthers
A side view of a light blue, grey, white, and blue panther's head on a shield above a double lined wordmark "EASTERN ILLINOIS" in white on a blue with grey trim background.
Morehead State Eagles
A wordmark "MOREHEAD STATE" in yellow on a blue-formed background behind the eagle head in blue, yellow, and black.
Southern Indiana Screaming Eagles
A right-facing eagle's head is red, white, and blue below, initials "USI" in white on a blue background.
Tennessee-Martin Skyhawks
A full body flying Skyhawk in blue and orange attacking above the initials "UTM" in blue.
Tennessee State Tigers
In 2021, a new updated version of the tiger's head and stripes. A blue and white tiger's head.
Western Illinois Leathernecks
A side view of the Mascot Rocky Bulldog ABOVE the wordmark "WESTERN ILLINOIS LEATHERNECKS" in purple.
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Ohio Valley Conference Logo Alternate Designs
Why do teams need an alternate OVC logo? An alternate logo gives a team versatility. For instance, it provides a secondary brand mark for merchandise and marketing. Each alternate Ohio Valley Conference logo helps a team stand out. It builds a unique identity within the group of Ohio Valley Conference teams.
Evolution of Logos for Ohio Valley Conference Teams
The alternate logos for the Ohio Valley Conference teams have changed a lot over the years. Initially, early logo designs were often quite simple. They used basic illustrations or letterforms. As a result, there was room for improvement.
Branding strategies have since advanced. Therefore, the logos have also become more dynamic. Today, the alternate OVC logo collection features a wide array of styles. To learn more about the conference's history, you can visit its official Ohio Valley Conference history page.
Brand Identity and the Ohio Valley Conference Logo
These alternate logos are a vital part of each team's identity. In fact, they are more than just a secondary brand element. The teams use these logos on everything from uniforms to social media. A strong alternate logo, for example, helps build a loyal fanbase.
This site also has a page on wordmark logos. For a look at those primary designs, you can visit our internal Team Wordmark Logo page. Ultimately, every Ohio Valley Conference logo, whether primary or alternate, contributes to the conference's legacy.
