Cardinals Alternate Logo
The Lamar Cardinals are one of the most iconic teams in college sports, and their alternate logo has a rich history that dates back to the 1920s. The original design was created by former coach and athletic director John W. "Red" Dawson, who wanted to create something unique for his team. Since then, it has become integral to the school's identity and is widely recognized as one of college football's most recognizable logos.
Lamar’s alternate logo has undergone several changes throughout its long history to keep up with changing trends in collegiate athletics branding. 1999, for example, a new version featuring two red birds perched atop a shield was introduced. This design remains popular among fans across all levels of competition, from high school to NCAA Division I Football Bowl Subdivision (FBS).
In recent years there have been some minor tweaks made to the classic look, such as adding more detail around edges or altering colors slightly; however, overall, it still retains its traditional feel while also being modernized enough so that it appeals not only to older generations but younger ones too! This continuity helps ensure that even though times may change throughout decades, at least one thing will stay constant: Lamar’s beloved cardinal bird mascot!
Cardinals Products
2010 - Present
A side view of a red, orange, and black cardinal’s head with a green eye.
A new version of the previous cardinal logo.
2010 - Present
Overlapping letter “LU” in red with white highlights and black trim.
2010 - Present
Wordmark “LAMAR” in black above the overlapping letter “LU” in red with white highlights and black trim and below “CARDINALS” in black.
1997 - 2010
A side view of a red, orange, and black cardinal’s head with a grey eye.
1997 - 2010
A side view of a red, orange, and black cardinal’s head with a grey eye in front of the initials “LU” in white with red, white, and red trim.
