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Boston Celtics Primary Logo

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Celtics Primary Logo

The Boston Celtics are one of the most iconic and successful basketball teams in NBA history. Their primary logo has been an integral part of their identity since its inception in 1946 when Walter Brown purchased the team from a group of investors. The original design featured a leprechaun holding up two basketballs with shamrocks on either side, symbolizing luck and prosperity for the team. This logo was used until 1979 when it was replaced by a more modernized version featuring green lettering spelling out "CELTICS" over an outline of Massachusetts with 17 stars representing each championship won by the franchise at that time.

In 1997, to commemorate their 50th anniversary season, they introduced another new logo which featured a Celtic-style “B” inside three overlapping circles containing images related to Irish culture: A harp (music), four-leaf clover (luck), and shillelagh (strength). The center circle also contained five stars signifying all 16 championships won by that point as well as future success for generations to come. This is still considered one of the most recognizable logos across all sports today due to its unique design elements combined with historical significance tied into it making this classic look timeless even almost 25 years later!

Today’s primary logo continues where 1997 left off but updates some aspects such as replacing four leaf clovers with shamrocks along with adding shading effects behind them while keeping the overall shape the same; additionally adding an additional star underneath B symbolizes the 18th championship win during the 2008 season bringing the total number up current 19 titles - highest among any professional sports organization United States! As we can see through an evolution these various designs have stayed the true essence of what makes the Celtics so special & beloved not only by fans but the entire league itself – something that will likely continue to remain the case long into the future regardless if there are other changes made down line or not.




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boston-celtics-primary-logo
Boston Celtics
1997 - Present

The world-famous figure has his left eye winking at you, his left hand resting on his shillelagh, his right index finger is pointing straight upward with a brown basketball sitting atop, his left foot crossed over and to the side of the right foot, he possesses a big smile (with a pipe projecting from the right corner of his mouth) and he is dressed in black buckle shoes, black pants, a gold front-button vest with a matching bow tie (with green three-leaf clovers displayed prominently in view on both), a long-sleeved white shirt and all topped off with a black derby hat with the same matching three-leaf clovers. A wordmark “BOSTON CELTICS” in white arched around the logo in a green circle.


boston-celtics-primary-logo-1977-1996
Boston Celtics
1977 - 1996

The latest version of Boston’s logo is now a one-colored green leprechaun logo, with the leprechaun traced in black with only green and white clothes. He is still spinning a basketball on one finger and leaning on a cane. The background basketball is gone and replaced with a green ring with the wordmark “BOSTON CELTICS” in white.


boston-celtics-primary-logo-1969-1976
Boston Celtics
1969 - 1976

The redesigned green, white and black leprechaun in 1969 is now spinning a basketball on his finger and leaning on a cane and wearing a green Irish hat. The leprechaun is on top of a red basketball background with a black outline for a 3-D effect.


boston-celtics-primary-logo-1961-1968
Boston Celtics
1961 - 1968

A new version of the “leprechaun logo” with orange add to the background. The crowned leprechaun has not changed.


boston-celtics-primary-logo-1951-1960
Boston Celtics
1951 - 1960

The leprechaun logo was originally designed by Zang Auerbach, the brother of Celtics head coach Red Auerbach. The crowned leprechaun is black, white, and green. He is jumping holding a cane.


boston-celtics-primary-logo-1947-1950
Boston Celtics
1947 - 1950

The Celtics first logo is a white shamrock with a wordmark “CELTICS” above it, wrapped in a green circle background.


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