James Madison Dukes
The initials “JMU” are in gold with white highlights on a purple with a gold trim background.
James Madison Dukes
2019 - Present
Initials "JMU" in purple with a lined outline in purple.
James Madison Dukes
2017 - Present
A left-facing grey and red with purple highlights bulldog wearing a golden crown and spiked collar.
James Madison Dukes
2017 - Present
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials "JMU" is in gold with white highlights on a purple with a gold trim background.
James Madison Dukes
2017 - Present
A left-facing full-body bulldog with a crown and cape in purple, gold, gray, and red.
James Madison Dukes
2014 - 2017
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials "JMU" is in gold with white highlights on a purple with a gold trim background.
James Madison Dukes
2014 - 2017
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials "JMU" is in gold with white highlights on a purple with a gold trim background.
James Madison Dukes
2012 - 2017
Initials "JMU" above "DUKES" in white in a rounded rectangle above the right-facing bulldog's head on a shield in purple, gold, gray, and red.
A new shade of gold.
James Madison Dukes
2012 - 2017
A left-facing grey and red with purple highlights bulldog wearing a golden crown and spiked collar on a purple formed background.
James Madison Dukes
2012 - 2017
A right-facing grey and red with purple highlights bulldog wearing a golden crown and spiked collar on a purple formed background.
James Madison Dukes
2002 - 2012
Initials "JMU" above "DUKES" in white in a rounded rectangle above the right-facing bulldog's head on a shield in purple, gold, gray, and red.
James Madison Dukes
2002 - 2012
A left-facing grey and red with purple highlights bulldog wearing a golden crown and spiked collar on a purple formed background.
James Madison Dukes
2002 - 2012
A right-facing grey and red with purple highlights bulldog wearing a golden crown and spiked collar on a purple formed background.
James Madison Dukes
1986 - 2002
A left-facing grey, black and red bulldog with a royal crown and cape on top of the initials "JMU" is in gold with white highlights on a purple with a gold trim background.
James Madison Dukes Alternate Logo
The James Madison Dukes alternate logo has been a key component of the program’s branding, complementing the primary mark while providing flexibility for uniforms, merchandise, and digital media. Throughout the James Madison Dukes logo history, these alternate logos have preserved the bold and recognizable Duke imagery, while high-quality James Madison Dukes logo PNG files demonstrate the evolution of design details over time.
As the James Madison Dukes logo history progressed, the James Madison Dukes alternate logo was refined for clarity and consistency across print, digital, and merchandise applications. Each update of the James Madison Dukes logo PNG maintains the team’s traditional identity while embracing modern design standards. For more on the program’s origins and milestones, visit the official James Madison team history page.
While the James Madison Dukes alternate logo remains central to the program’s visual identity, wordmark logos have also been used for secondary branding and official communications. To explore these, visit our James Madison Dukes wordmark logo page. Together with historic James Madison Dukes logo PNG images, this provides a complete overview of the team’s alternate branding evolution throughout James Madison Dukes logo history.
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