Wisconsin Badgers
A red letter “W” with a black drop shadow.
Called the “Motion W” logo.
In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary “Motion W” was modified very minimally.
Wisconsin Badgers
2017 - Present
A red letter "W" with black drop shadow with a wordmark "BADGERS" in red.
Colors remained the same but a new typeface was adopted.
Wisconsin Badgers
2017 - Present
A red letter "W" with black drop shadow with a wordmark "WISCONSIN" in red.
Colors remained the same but a new typeface was adopted.
Wisconsin Badgers
2017 - Present
A red letter "W" with black drop shadow with a wordmark "WISCONSIN BADGERS" in red.
Colors remained the same but a new typeface was adopted.
Wisconsin Badgers
2003 - 2017
A red letter "W" with black drop shadow with a wordmark "WISCONSIN" arched in red and "BADGERS" in black.
Wisconsin Badgers
2003 - 2017
A red letter "W" with red drop shadow and wordmark "WISCONSIN" arched in red and "BADGERS in red.
Wisconsin Badgers
2003 - 2017
A red letter "W" with black drop shadow with a wordmark "WISCONSIN" arched in red.
Wisconsin Badgers
2003 - 2017
A red letter "W" with red drop shadow and wordmark "WISCONSIN" arched in red.
Wisconsin Badgers
1991 - 2017
A white letter "W" with red drop shadow.
Wisconsin Badgers
1972 - 1977
A white letter "W" inside a red background oval.
Wisconsin Badgers
1962 - 1969
A red letter "W."
Wisconsin Badgers
1936 - 1947
A white with red trim letter "W" with a red and white badger walking in front of the letter "W."
Wisconsin Badgers
2003 - Present
A black Badger with red with white striped sweater.
Wisconsin Badgers
2003 - Present
A walking to the right black Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
2003 - Present
A walking to the left black Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
2003 - 2017
A walking to the right black Badger with red with white striped sweater and a white letter "W" on the sweater. Double lined wordmark "UNIVERSITY OF" in black on top and "WISCONSIN" in red inside a white with red trim banner.
Wisconsin Badgers
2003 - 2017
A black Badger with red with white striped sweater. Double lined wordmark "UNIVERSITY OF" in black on top and "WISCONSIN" in red inside a white with red trim banner.
Wisconsin Badgers
2003 - 2017
A black Badger head in a red circle with a wordmark "WISCONSIN BADGERS" in black encircling the badger.
Wisconsin Badgers
1970 - 2003
A walking to the right black Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
1948 - 1969
A walking to the right black Badger with black with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
1948 - 1969
A walking to the right red Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers Logo History
Each Wisconsin Badgers Alternate logo highlights a different phase in the team’s design approach. Some marks use bold shapes, while others rely on simple outlines. These variations show how the Wisconsin Badgers logo history changed over time. A full list of seasons and branding details is available on the team’s Wikipedia page for additional context.
Many Wisconsin Badgers Alternate logo versions appeared on uniforms, merchandise, and event graphics. Several Wisconsin Badgers logo PNG files are included to show each design clearly. These alternate marks fit naturally within the Wisconsin Badgers logo history, especially when compared to older variations. For text-based marks, visit our internal Wisconsin Badgers wordmark logo page.
Seeing the Wisconsin Badgers Alternate logo collection together makes the evolution easy to understand. New designs and older marks appear side-by-side, showing how each era influenced the next. These visuals support the broader Wisconsin Badgers logo history, giving fans a complete look at the team’s identity from early years to today.
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