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Sports Logo History

Wisconsin Badgers Primary Logo

wisconsin-badgers-primary-logo

He entertained 15-20 different designs in 1990 before Rayovac artist Rick Suchanek developed the ‘Motion W,’ which included a tail at the back of the logo.




Badgers Alternate Logo
Badgers Wordmark Logo
Badgers School History


(Unlimited voting) Choose your favorite Wisconsin Badgers primary logo?




wisconsin-badgers-primary-logo
Wisconsin Badgers
1991 - Present

A red letter “W” with black drop shadow.



wisconsin-badgers-primary-logo-1970-1990
Wisconsin Badgers
1970 - 1990

A red letter “W.”



wisconsin-badgers-primary-logo-1962-1969
Wisconsin Badgers
1962 - 1969

A red letter “W” with red circle around the letter.



wisconsin-badgers-primary-logo-1957-1961
Wisconsin Badgers
1957 - 1961

A red letter “W.”



wisconsin-badgers-primary-logo-1948-1956
Wisconsin Badgers
1948 - 1956

A white with red trim letter “W” with a black badger wearing a black with the letter “W” sweater walking in from of the letter “W.”



wisconsin-badgers-primary-logo-1936-1947
Wisconsin Badgers
1936 - 1947

A white with red trim letter “W” with a black badger walking in front of the letter “W.”



wisconsin-badgers-primary-logo-1930-1935
Wisconsin Badgers
1930 - 1935

A black badger walking through the grass.



wisconsin-badgers-primary-logo-1913-1925
Wisconsin Badgers
1913 - 1925

Olde english letter “W” inside a red rounded square.


Secondary Logo

wisconsin-badgers-secondary-logo-2002-present
Wisconsin Badgers
2002 - Present

A black Badger with red with white striped sweater.



wisconsin-badgers-secondary-logo-2002-present-2
Wisconsin Badgers
2002 - Present

A walking to the right black and white Badger wearing a red with white striped sweater and a white letter “W” on the sweater.



wisconsin-badgers-secondary-logo-2002-present-3
Wisconsin Badgers
2002 - Present

A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater. Double lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with red trim banner.



wisconsin-badgers-secondary-logo-2002-present-4
Wisconsin Badgers
2002 - Present

A black Badger with red with white striped sweater. Double lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with red trim banner.



wisconsin-badgers-secondary-logo-2002-present-5
Wisconsin Badgers
2002 - Present

A walking to the left black Badger with red with white striped sweater and a white letter “W” on the sweater.



wisconsin-badgers-secondary-logo-1970-2001
Wisconsin Badgers
1970 - 2001

A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater.



wisconsin-badgers-secondary-logo-1948-1969
Wisconsin Badgers
1948 - 1969

A walking to the right black Badger with black with white striped sweater and a white letter “W” on the sweater.



wisconsin-badgers-secondary-logo-1948-1969-2
Wisconsin Badgers
1948 - 1969

A walking to the right red Badger with red with white striped sweater and a white letter “W” on the sweater.


College Logo Battle

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Sports Logo Battle

Sports Logo Battle

Sports Logo Battle is where anything goes as all logos are eligible to battle it out. Any sport, logo or team could be in the logo battle. See if your team has made to the battle!
1. **New** NHL Pacific Conference Logo Battle
2. MLB 2020 Playoffs Logo Battle
3. **New** City of Seattle Logo Battle
4. **New** NBA Pacific Conference Logo Battle

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Sports Logo News

Montreal Impact Start a Complete ReBranding

January 20, 2021

Clean Up on the Atlanta Hawks Primary Logo

January 8, 2021

Red Wings’ Logo Endures for More Than 70 Years

January 1, 2021

Edmonton Football Team Name, Takes Over for the Eskimos

December 19, 2020

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