The Badgers have entertained 15 different designs in 1990 before Rayovac artist Rick Suchanek developed the "Motion W" logo which is standing the test of time.
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2017 - Present
A red letter “W” with a black drop shadow.
Called the “Motion W” logo.
In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary “Motion W” was modified very minimally.
1991 - 2017
A red letter “W” with a black drop shadow.
Labeled as the “Motion W” logo.
1970 - 1990
A red letter “W.”
1962 - 1969
A red letter “W” with red circle around the letter.
1957 - 1961
A red letter “W.”
1948 - 1956
A white with red trim letter “W” with a black badger wearing a black with the letter “W” sweater walking in from of the letter “W.”
1936 - 1947
A white with red trim letter “W” with a black badger walking in front of the letter “W.”
1930 - 1935
A black badger walking through the grass.
1913 - 1925
Olde english letter “W” inside a red rounded square.
Secondary Logo
2003 - Present
A black Badger with red with white striped sweater.
2003 - Present
A walking to the right black and white Badger wearing a red with white striped sweater and a white letter “W” on the sweater.
2003 - Present
Walking to the left black Badger with red with a white striped sweater and a white letter “W” on the sweater.
2003 - 2017
A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater. Double lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with red trim banner.
2003 - 2017
A black Badger with red with a white striped sweater. Double-lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with a red trim banner.
2003 - 2017
A black Badger head in a red circle with a wordmark “WISCONSIN BADGERS” in black encircling the badger.
1970 - 2003
A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater.
1948 - 1969
A walking to the right black Badger with black with white striped sweater and a white letter “W” on the sweater.
1948 - 1969
A walking to the right red Badger with red with white striped sweater and a white letter “W” on the sweater.