Wisconsin Badgers Primary Logo

He entertained 15-20 different designs in 1990 before Rayovac artist Rick Suchanek developed the ‘Motion W,’ which included a tail at the back of the logo.

Wisconsin Badgers
1991 - Present
1991 - Present
A red letter “W” with black drop shadow.

Wisconsin Badgers
1970 - 1990
1970 - 1990
A red letter “W.”

Wisconsin Badgers
1962 - 1969
1962 - 1969
A red letter “W” with red circle around the letter.

Wisconsin Badgers
1957 - 1961
1957 - 1961
A red letter “W.”

Wisconsin Badgers
1948 - 1956
1948 - 1956
A white with red trim letter “W” with a black badger wearing a black with the letter “W” sweater walking in from of the letter “W.”

Wisconsin Badgers
1936 - 1947
1936 - 1947
A white with red trim letter “W” with a black badger walking in front of the letter “W.”

Wisconsin Badgers
1930 - 1935
1930 - 1935
A black badger walking through the grass.

Wisconsin Badgers
1913 - 1925
1913 - 1925
Olde english letter “W” inside a red rounded square.
Secondary Logo

Wisconsin Badgers
2002 - Present
2002 - Present
A black Badger with red with white striped sweater.

Wisconsin Badgers
2002 - Present
2002 - Present
A walking to the right black and white Badger wearing a red with white striped sweater and a white letter “W” on the sweater.

Wisconsin Badgers
2002 - Present
2002 - Present
A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater. Double lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with red trim banner.

Wisconsin Badgers
2002 - Present
2002 - Present
A black Badger with red with white striped sweater. Double lined wordmark “UNIVERSITY OF” in black on top and “WISCONSIN” in red inside a white with red trim banner.

Wisconsin Badgers
2002 - Present
2002 - Present
A walking to the left black Badger with red with white striped sweater and a white letter “W” on the sweater.

Wisconsin Badgers
1970 - 2001
1970 - 2001
A walking to the right black Badger with red with white striped sweater and a white letter “W” on the sweater.

Wisconsin Badgers
1948 - 1969
1948 - 1969
A walking to the right black Badger with black with white striped sweater and a white letter “W” on the sweater.

Wisconsin Badgers
1948 - 1969
1948 - 1969
A walking to the right red Badger with red with white striped sweater and a white letter “W” on the sweater.