
In 2017, the Badgers brought out a new set of wordmark logos. New custom font and a new shade of red to go with the set. New to their wordmark lineup is the "Forever Forward" call out.

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2017 - Present
A wordmark “WISCONSIN BADGERS” in red and a new custom font.
Font: Custom

2017 - Present
A wordmark “WISCONSIN” in red and a new custom font.

2017 - Present
A wordmark “BADGERS” in red and a new custom font.
Font: Custom

2017 - Present
An arched wordmark “WISCONSIN” in red and a new custom font.
Font: Custom

2017 - Present
An arched wordmark “BADGERS” in red and a new custom font.
Font: Custom

2017 - Present
A wordmark “ON, WISCONSIN!” in red.
Font: Custom

2017 - Present
A double-lined wordmark “FOREVER” in red and “FORWARD” in red and white with the letter “W” in red along with team red and white stripe.
Font: Custom

2017 - Present
Horizontal “FOREVER” in red and “FORWARD” in red and white with the letter “W” in red along with team red and white stripe.
Font: Custom

2002 - 2017
Arched wordmark “WISCONSIN” in black and “BADGERS” in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Arched wordmark “WISCONSIN” in red with a black drop shadow and “BADGERS” in black located on the bottom.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Arched wordmark “UNIVERSITY OF” in black and “WISCONSIN” in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Arched wordmark “BADGERS” in a custom font in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Arched wordmark “WISCONSIN” in a custom font in red with a black drop shadow.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Arched wordmark “UNIVERSITY OF” in black and “WISCONSIN” in red with a black drop shadow and “BADGERS” in black located on the bottom.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Wordmark “WISCONSIN BADGERS” in a custom font in red with a black drop shadow. The Badgers primary logo sitting in the center of the wordmark.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

2002 - 2017
Wordmark “WISCONSIN BADGERS” in a custom font in red. The Badgers primary logo sitting in the center of the wordmark.
Font: NCAA Wisconsin Badgers 2016http://www.fontspace.com/the-sports-fonts/ncaa-wisconsin-badgers-2016

1991 - 2001
Arched wordmark “BADGERS” in red.
Font: Unknown

1991 - 2001
Arched wordmark “WISCONSIN” in red.
Font: Unknown

1970 - 1990
Single lined wordmark “WISCONSIN BADGERS” in red.
Font: Unknown

1970 - 1990
Arched wordmark “WISCONSIN” in red.
Font: Unknown

1970 - 1990
Arched wordmark “BADGERS” in red.
Font: Unknown

1961 - 1969
Single lined scripted wordmark “WISCONSIN BADGERS” in red.
Font: Custom

1961 - 1969
Single lined scripted wordmark “WISCONSIN” in red.
Font: Custom

1961 - 1969
Double lined slanted scripted wordmark “WISCONSIN BADGERS” in red.
Font: Custom