The UMass Lowell River Hawks logo history showcases the creative journey of the team’s branding through bold and distinctive river hawks alternate logo designs. Each UMass Lowell River Hawks logo represents pride, energy, and the strong athletic tradition of UMass Lowell.
UMass Lowell River Hawks
A right-facing river hawk’s head is in red, white, and blue above the wordmark “UMASS LOWELL” in white with red trim on a blue background. Shades of red and blue changed, and shading from the teeth and eyes were eliminated.
UMass Lowell River Hawks
2016 - Present
A right facing river hawk's head in red, white and blue.
Shades of red and blue changed and shading from the teeth and eyes were eliminated.

UMass Lowell River Hawks
2012 - 2016
A right facing river hawk's head in red, white and blue with a white outline.

UMass Lowell River Hawks
2006 - 2012
A right facing river hawk's head in red, white and blue above the initials "UML" in white with grey highlights.

UMass Lowell River Hawks
2006 - 2012
A right facing river hawk's head in red, white and blue above the wordmark "RIVERHAWKS" in blue with white and red trim.

UMass Lowell River Hawks
2006 - 2012
The initials "UML" in white with grey highlights and a red outline on a blue with white trim formed background.

UMass Lowell River Hawks
2006 - 2012
A right facing river hawk's head in red, white and blue with a white outline.

UMass Lowell River Hawks
2006 - 2012
A right facing river hawk's head in red, white and blue above the wordmark "UMASS LOWELL" in white with grey highlights and a red trim and "RIVERHAWKS" in blue with white and red trim.

UMass Lowell River Hawks
2006 - 2012
A right facing river hawk's head in red, white and blue above the wordmark "UMASS LOWELL" in white with grey highlights and a red trim.

UMass Lowell River Hawks
2006 - 2012
A full-winged attacking river hawk in red and blue.

UMass Lowell River Hawks
2006 - 2012
A front view river hawk on the attack with claws out in red, white and blue.

UMass Lowell River Hawks
1994 - 2006
A side view of a river hawks head in purple and white with a red circled background.

UMass Lowell River Hawks
1994 - 2006
A flying river hawk in blue and white with claws attaching.

UMass Lowell River Hawks Logo History
The river hawks alternate logo collection features striking variations that emphasize the team’s fierce hawk imagery and vibrant color palette. Throughout the UMass Lowell River Hawks logo history, these designs have evolved to reflect modern aesthetics while honoring the team’s competitive spirit and connection to the university’s identity.
These UMass Lowell River Hawks logo versions, available in detailed PNG formats, are widely used on merchandise, digital media, and promotional materials. The alternate logos complement the primary crest, strengthening the River Hawks’ visual brand across all sports programs.
Fans can learn more about the UMass Lowell River Hawks logo history and the team’s athletic background on the UMass Lowell River Hawks Wikipedia page. To view related designs, visit the UMass Lowell River Hawks Wordmark Logo page for additional wordmark variations.




