Alternate Logos
Canisius Golden Griffins
A side view of a griffin flying with claws out in gold, white facing to the left.
Fairfield Stags
This is a side view of a deer's head in red, white, silver, and black streaking to the right next to the letter "F" in red with black trim and silver highlights.
Iona Gaels
A grinning Celtic Gael's head in maroon, gold and white wearing a top hat.
Marist Red Foxes
A red fox walking straight ahead in red, white, grey, and black.
Manhattan Jaspers
A block letter "M" in green with a wordmark "JASPERS" in green on a white with green trim banner.
Merrimack Warriors
The initials "MC" connected in blue with light blue highlights and white, gold, and blue trim connected to a white with gold, blue and white trim shield. A wordmark "WARRIORS" in blue with white trim and a blue side view of a warrior wearing an helmet.
Mount St. Mary's Mountaineers
A custom block letter "M" in blue with a gold and white outline.
Niagara Purple Eagles
An eagle's head in white, black and purple.
Quinnipiac Bobcats
A front view of a bobcat's head in gold, navy, and white.
A new shade of gold.
Rider Broncs
A horseshoe in cranberry outlined in white and black trim with grey holes.
Saint Peter's Peacocks
A peacock in blue and white with a look of determination and three crest feathers symbolizing the holy trinity found on the University seal, shown here with sleeves rolled up showing.
Sacred Heart Pioneers
A pioneer in red, white and grey wearing a coon skin hat with the initials "SHU" in white above the wordmark "PIONEERS" in red with white highlights.
Siena Saints
A St. Bernard dog's head in green, gold and white.
College Sports Fan Products
The Metro Atlantic Athletic Conference (MAAC) has a rich history of collegiate sports, and the teams within this conference have each forged a unique identity over time. One of the most intriguing aspects of this identity formation is the evolution of the teams' alternate logos. As a design expert, it is fascinating to delve into this progression.
In the early years of the MAAC Conference, alternate logos were rarely used by the teams. The primary logos were the focal point of branding, with alternate logos often being mere variations of the primary designs. Over time, as branding strategies in collegiate sports evolved and became more complex, the use of alternate logos became more prevalent.
Alternate logos offered teams a chance to experiment with their visual identity without altering their primary logo. This led to the creation of some truly unique and innovative designs. Teams started to incorporate more elements that were representative of their school's culture, history, and location. For instance, some teams incorporated geographical landmarks or local fauna into their designs, creating a stronger connection with their local communities.
In recent years, the alternate logos of MAAC Conference teams have become increasingly sophisticated and diverse. They now often serve as a bold, creative extension of the team’s identity. The designs have moved beyond simple typographies and mascots; they now utilize complex graphics, intricate detailing, and dynamic color schemes to create visually striking logos.
The history of the MAAC Conference teams' alternate logos is a testament to the evolution of branding in sports. They have become a vital part of a team's identity, offering a creative outlet for teams to express their uniqueness and connect with fans in a more personal and engaging way. The journey of these logos mirrors the growth and transformation of the respective teams, making them not just emblems, but visual narratives of their unique stories.