Lamar Cardinals
A red cardinal’s head above the wordmark “LAMAR” in red with white highlights and black trim, and below is “UNIVERSITY” in black on a white with a black trim background.
Lamar Cardinals
2010 - Present
A side view of a red, orange, and black cardinal's head with a green eye.
A new version of the previous cardinal logo.
Lamar Cardinals
2010 - Present
Overlapping letter "LU" in red with white highlights and black trim.
Lamar Cardinals
2010 - Present
Wordmark "LAMAR" in black above the overlapping letter "LU" in red with white highlights and black trim and below "CARDINALS" in black.
Lamar Cardinals
1997 - 2010
A side view of a red, orange, and black cardinal's head with a grey eye.
Lamar Cardinals
1997 - 2010
A side view of a red, orange, and black cardinal’s head with a grey eye in front of the initials “LU” in white with red, white, and red trim.
Lamar Cardinals logo history
The Lamar Cardinals logo history demonstrates the team’s commitment to visual identity. Early alternate logos highlighted bold typography and simplified Cardinal imagery, creating a foundation for modern Lamar Cardinals alternate logos. These alternate logos work seamlessly with the official wordmark, offering flexibility in uniforms, merchandise, and promotional materials.
Over the years, Lamar Cardinals alternate logo designs have been updated to enhance clarity and detail. The Lamar University football logo and Lamar Cardinals alternate logo PNG are widely used on digital platforms, merchandise, and athletic apparel. Each alternate logo iteration reflects both tradition and modern branding trends, reinforcing the team’s presence across all platforms.
Today, Lamar Cardinals alternate logos continue to support the team’s branding strategy. They are used alongside the primary wordmark for maximum visibility and fan engagement. The Lamar University football logo remains a key symbol of the team’s athletic programs, while the Lamar Cardinals alternate logo adds versatility for marketing, events, and fan merchandise.
For more information, visit the Lamar Cardinals History page. Explore the Lamar Cardinals Wordmark Logo to view all primary logos used by the team.
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