Gamecocks Alternate Logo

The Jacksonville State Gamecocks have been an integral part of the college sports landscape in Alabama since their founding in 1949. Over the years, they’ve adopted a variety of alternate logos that reflect their unique history and identity.

In 1978, the University unveiled its first-ever secondary logo: a stylized “JSU” acronym with an interlocking “S” and “U” design. This logo was used for almost two decades before being retired after the 1997 season due to copyright issues with another school using it as well.

In 1998, following up on this previous look, JSU introduced an updated version of its original mark featuring more modern typography and colors – blue & white – which remain prominent today within all aspects of university branding efforts. The new logo also included a bolder gamecock head silhouette along with three feathers extending from behind it - representing courage & strength - making for one powerful visual representation!

In 2010, JSU once again revised its primary athletics brand by introducing what many fans refer to as "the claw." This iteration features sharp angles throughout while still maintaining much of the same symbolism present in earlier versions; however here we see them incorporated into one cohesive design rather than separate elements (i..e., letters/feathers). Furthermore, this particular emblem has become widely associated not only among students but alumni alike thanks largely due its popularity amongst merchandise items such as apparel or car decals, etc...

From then until now these various iterations have come together to create something truly special that is synonymous both on campus & off when talking about Jacksonville State's proud athletic heritage!