Furman Paladins
A block letter “F” in white on a purple diamond shape with white and purple trim. A new shade of purple
Paladins Alternate Logo
As an expert in Furman University's visual identity, I'm excited to share the dynamic history of the Furman Paladins' alternate logos. These logos have played a crucial role in enriching the Paladins' brand, showcasing creativity and versatility while honoring the university's storied past.
In the late 20th century, Furman began exploring alternate logos featuring variations of the primary knight motif. One notable design was a shield bearing the letter "F," adorned with intricate detailing and crossed swords, symbolizing honor and tradition.
The 1990s brought a shift towards modernization, with a streamlined knight’s helmet logo and the introduction of the iconic interlocking "F" and "U" monogram. These designs offered a sleek, contemporary look while retaining the essence of the Paladins' identity.
Entering the 2000s, Furman refined its alternate logos for enhanced brand cohesion. A bold "F" within a circular crest and a dynamic knight logo captured the energy and determination of Furman athletes, emphasizing excellence and achievement.
In recent years, Furman has balanced tradition with modernity. A minimalist knight’s helmet and the enduring interlocking "F" and "U" monogram reflect strength and unity, resonating with both current and future generations.
The evolution of Furman Paladins' lternate logos showcases the university’s dedication to visual innovation and brand identity. Each design iteration honors Furman’s heritage while embracing contemporary trends, enriching the Paladins' dynamic and enduring legacy. Go Paladins!
Furman Paladins
2013 - Present
A front view of a paladin in black, purple, silver, white and black wearing a helmet with a purple plume above the top and bottom arched wordmark "PALADINS" in white with silver highlights on a black background with purple and silver highlights and an arched "FURMAN UNIVERSITY" in white.
Furman Paladins
2013 - Present
A front view of a paladin in black, purple, white, silver and black wearing a helmet with a purple plume.
Furman Paladins
2004 - 2013
A front view of a paladin's head in purple, white and silver wearing a helmet on a shield in white with a purple, silver and purple outline.
Furman Paladins
1999 - 2013
A wordmark "FURMAN" in white on a black background and a custom wordmark "PALADINS" in white with a black drop shadow on a purple background with a silver and black outline above a white horse with a paladin riding and carrying a joust pole in purple, white, silver and black