Wisconsin Badgers
A red letter “W” with a black drop shadow. Called the “Motion W” logo. In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary “Motion W” was modified very minimally.
Badgers Alternate Logo
Wisconsin Badgers' alternate logo history is an interesting topic that has been around for many years. The Wisconsin Badgers are a collegiate athletic team from the University of Wisconsin-Madison and have had several different logos over the years.
One of the earliest known alternate logos was created in 1966 when they introduced their famous “Bucky” logo featuring a cartoon badger wearing glasses and holding a book. This design quickly became popular with fans and remains one of their most recognizable symbols today. In 1976, another version was released which featured Bucky in front of an outline map of Wisconsin with the school's initials inside it; this design also gained popularity among fans but eventually faded away after some time as newer designs were developed by later generations at UW-Madison.
The most recent iteration came out in 2017 when they unveiled their new “Motion W” logo which features two overlapping Ws to represent motion or activity within athletics at UW-Madison – this particular version has become quite popular among students, alumni, and supporters alike since its release! Overall it seems like every generation brings something new to the table when it comes to designing alternate logos for teams like these so there will likely be plenty more exciting changes coming our way soon enough!
Wisconsin Badgers
2017 - Present
A red letter "W" with black drop shadow with a wordmark "BADGERS" in red.
Colors remained the same but a new typeface was adopted.
Wisconsin Badgers
2017 - Present
A red letter "W" with black drop shadow with a wordmark "WISCONSIN" in red.
Colors remained the same but a new typeface was adopted.
Wisconsin Badgers
2017 - Present
A red letter "W" with black drop shadow with a wordmark "WISCONSIN BADGERS" in red.
Colors remained the same but a new typeface was adopted.
Wisconsin Badgers
2003 - 2017
A red letter "W" with black drop shadow with a wordmark "WISCONSIN" arched in red and "BADGERS" in black.
Wisconsin Badgers
2003 - 2017
A red letter "W" with red drop shadow and wordmark "WISCONSIN" arched in red and "BADGERS in red.
Wisconsin Badgers
2003 - 2017
A red letter "W" with black drop shadow with a wordmark "WISCONSIN" arched in red.
Wisconsin Badgers
2003 - 2017
A red letter "W" with red drop shadow and wordmark "WISCONSIN" arched in red.
Wisconsin Badgers
1991 - 2017
A white letter "W" with red drop shadow.
Wisconsin Badgers
1972 - 1977
A white letter "W" inside a red background oval.
Wisconsin Badgers
1962 - 1969
A red letter "W."
Wisconsin Badgers
1936 - 1947
A white with red trim letter "W" with a red and white badger walking in front of the letter "W."
Wisconsin Badgers
2003 - Present
A black Badger with red with white striped sweater.
Wisconsin Badgers
2003 - Present
A walking to the right black Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
2003 - Present
A walking to the left black Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
2003 - 2017
A walking to the right black Badger with red with white striped sweater and a white letter "W" on the sweater. Double lined wordmark "UNIVERSITY OF" in black on top and "WISCONSIN" in red inside a white with red trim banner.
Wisconsin Badgers
2003 - 2017
A black Badger with red with white striped sweater. Double lined wordmark "UNIVERSITY OF" in black on top and "WISCONSIN" in red inside a white with red trim banner.
Wisconsin Badgers
2003 - 2017
A black Badger head in a red circle with a wordmark "WISCONSIN BADGERS" in black encircling the badger.
Wisconsin Badgers
1970 - 2003
A walking to the right black Badger with red with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
1948 - 1969
A walking to the right black Badger with black with white striped sweater and a white letter "W" on the sweater.
Wisconsin Badgers
1948 - 1969
A walking to the right red Badger with red with white striped sweater and a white letter "W" on the sweater.
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