In 2017, the Badgers updated their alternate set of logos by using the classic "Motion W Logo" above three different wordmarks. New custom font used in the wordmark.
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2017 - Present
A red letter “W” with black drop shadow with a wordmark “BADGERS” in red.
Colors remained the same but a new typeface was adopted.
2017 - Present
A red letter “W” with black drop shadow with a wordmark “WISCONSIN” in red.
Colors remained the same but a new typeface was adopted.
2017 - Present
A red letter “W” with black drop shadow with a wordmark “WISCONSIN BADGERS” in red.
Colors remained the same but a new typeface was adopted.
2003 - 2017
A red letter “W” with black drop shadow with a wordmark “WISCONSIN” arched in red and “BADGERS” in black.
2003 - 2017
A red letter “W” with red drop shadow and wordmark “WISCONSIN” arched in red and “BADGERS in red.
2003 - 2017
A red letter “W” with black drop shadow with a wordmark “WISCONSIN” arched in red.
2003 - 2017
A red letter “W” with red drop shadow and wordmark “WISCONSIN” arched in red.
1991 - 2017
A white letter “W” with red drop shadow.
1972 - 1977
A white letter “W” inside a red background oval.
1962 - 1969
A red letter “W.”
1936 - 1947
A white with red trim letter “W” with a red and white badger walking in front of the letter “W.”
